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TNA News
TNA New: Impact Ratings up, winners include Knockouts and Creed, losers include Tenay-Nash and Morgan (w/Keller Analysis) Aug 25, 2008 - 11:30:56 AM
TNA Impact last Thursday drew a 1.11 rating, with a 0.95 among M18-34. That 0.95 is the highest for that key demo since Impact expanded to two hours on Spike TV. The overall rating of 1.11 is up from last week's 0.90. It's back in line with the 1.10 rating from two weeks earlier. The first quarter hour drew a 1.13, then dropped throughout the hour to a 1.03 for Q4. It rebounded to a 1.09 at Q5 and grew to a 1.20 for the TNA Knockouts match in Q3, but then dropped to a 1.15 for the final, the fourth highest quarter hour of the program.
Keller's Analysis: What does it say that another Awesome Kong vs. Gail Kim seven minute match in Q7 outdrew the 12 minute A.J. Styles vs. Kurt Angle ladder match in Q8. Each quarter had one commercial break. It reenforces my belief that TNA did itself a disservice business-wise if Gail Kim wasn't offered a salary within 20 percent of what an A.J. Styles level wrestler receives, with the only justification for paying her less is a shorter tenure with the company. If TNA lowballed Kim because she's a woman or a belief that the Knockouts are interchangeable, they made a mistake. Consequence Creed vs. Petey Williams drew the second-highest rating of the show, so those two get a reprieve from a lousy track record as ratings draws. The personality profiles on Creed may be warming the audience to him as a performer. The lowest two quarter ratings came for the Matt Morgan squash and Mike Tenay's sitdown with Kevin Nash. Is it Nash who isn't drawing ratings, Tenay who is turning off viewers, or the sitdown format? And what about this supposed budding star Morgan, who isn't exactly drawing ratings for TNA?
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