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TNA News: Quarter-hour ratings for last Thursday's Impact Wrestling episode - How did Sting's return match fare?

Dec 27, 2011 - 3:02:18 PM
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By James Caldwell, Torch assistant editor

ImpactWrestling_166.jpg
TNA Impact Wrestling on Thursday, December 22 officially scored a 1.03 rating off a first hour 0.99 rating and second hour 1.07 rating.

Impact peaked at the start of each hour with a 1.10 rating in Q1 and a 1.10 rating in Q5. Impact took a hit in the middle of the first hour and also delivered a weak 1.00 rating in the final quarter-hour for Sting's unhyped return match.

All quarter-hours were below the corresponding 2011 average, including four quarter-hours in the middle of the show that were double-digit percentages below the yearly average.

First Hour Break Down

Q1: Impact opened with a 1.10 rating for a promo exchange involving Robert Roode & Bully Ray and Sting & Jeff Hardy setting up the main event. There was also one commercial break. (down 6.6% vs. 2011-Q1 average)

Q2: Impact dropped to a show-low 0.89 rating for the RVD & Daniels vs. Styles & Kazarian tag tournament match. There was also one commercial break. Other than the Thanksgiving episode, this was the lowest Q2 rating of the year. (down 22.9% vs. 2011-Q2 average)

Q3: Impact increased slightly to a still-weak 0.96 rating for Tony Nese vs. Zema Ion, one commercial, and The Pope and Devon backstage. (down 17.7% vs. 2011-Q3 average)

Q4: Impact increased slightly to a below-average 1.00 rating for ODB & Eric Young's restaurant date, Madison Rayne's in-ring promo with Tara & Tessmacher, and two full commercial breaks. (down 11.2% vs. 2011-Q4 average)

Second Hour Break Down

Q5: Impact increased to a 1.10 rating for the Tara vs. Tessmacher six-minute segment, Hardy and Sting backstage, one commercial, and EY at the restaurant. (down 10.7% vs. 2011-Q5 average)

Q6: Impact dipped slightly to a 1.07 rating for James Storm's promo and video of Kurt Angle, one commercial, Robert Roode and Bully Ray in a backstage promo, and Shannon Moore & Anarquia vs. ODB & Young in the ring. (down 7.7% vs. 2011-Q6 average)

Q7: Impact increased slightly to a 1.09 rating for Matt Morgan & Crimson backstage, more video of Angle at the bar, ring introductions for the main event, and the first part of Sting & Hardy vs. Roode & Ray, plus one commercial break. (down 4.4% vs. 2011-Q7 average)

Q8: Impact dipped to a 1.00 rating to conclude the show with the second-half of a 15-minute main event and one commercial break. This was the lowest Q8 rating since August and third-lowest of the year. (down 15.1% vs. 2011-Q8 average)

Caldwell's Analysis: Tough week to gauge the quarter-hours due to the holiday season dragging down the entire show, but only getting an average of a 1.05 rating for Sting's unhyped return match instead of building to it for at least one week to get a strong rating next week is not a good result.


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