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TNA News: Impact Wrestling quarter-hour TV ratings - immediate PPV fall-out lacks interest, did Hogan's return make a difference?

Mar 23, 2012 - 6:01:01 PM
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By James Caldwell, PWTorch assistant editor

TNA Impact Wrestling on Thursday, March 22 scored a 1.09 rating off a first hour 1.11 rating and second hour 1.07 rating. It was the fourth consecutive week the second hour rating has dropped off from the first hour.

Impact's peak rating came in the usual fifth quarter-hour slot, which featured James Storm's in-ring promo on Robert Roode. The low point was the next quarter-hour, which featured Garett Bischoff vs. Kurt Angle, plus one-and-a-half commercial breaks.

HoganHulkArt_130GG_14.jpg
Also notable was Hulk Hogan's return at the end of the show not making a difference in the ratings. The show-closing eighth quarter-hour scored a 1.05 rating after Q7 scored a 1.04 rating following a significant drop-off in Q6. This is where it appears Impact was most hurt by the NCAA Tournament.

First Hour Break Down

Q1: Impact opened with a 1.05 rating for Dixie Carter and Sting addressing events with Robert Roode at the end of TNA's Victory Road PPV Sunday night. The rating has to be disappointing coming off a PPV and also indicative that TNA did not reach their general audience with the "attempt to create buzz" PPV finish to draw in an audience for the immediate fall-out. (down 10.8% vs. 2011-Q1 average)

Q2: Impact did increase to a 1.15 rating for the follow-up to the opening angle with Sting and Dixie, one commercial break, and the first-half of a four-way X Division match. (even vs. 2011-Q2 average)

Q3: Impact dipped to a 1.08 rating for the second-half of the X Division matched interrupted by Bully Ray, the first of three Repo Games segments, one commercial, and the first-half of ODB & EY vs. Sarita & Rosita for the KO Tag Titles. (down 7.4% vs. 2011-Q3 average)

Q4: Impact reached its first hour peak with a 1.16 rating for the second-half of the KO Tag Title match, plus backstage segments and video packages, and two full commercial breaks. The Q4 rating typically dips below a 1.00 when there are two breaks, but it went the opposite direction this week. (up 3.1% vs. 2011-Q4 average)

Second Hour Break Down

Q5: Impact increased slightly to a show-high 1.18 rating for James Storm's mid-ring promo and superkick to Bobby Roode's lawyer, plus one commercial break. (down 4.2% vs. 2011-Q5 average)

Q6: Impact nosedived to a 1.00 rating for the Angle-Garett Bischoff three-minute challenge, plus one-and-a-half commercial breaks. (down 13.8% vs. 2011-Q6 average)

Q7: Impact never really recovered from the Q6 drop, but increased slightly to a 1.04 rating for a TNA Tag Title match, Hulk Hogan backstage setting up a main event segment appearance, more Repo Games, and one commercial break. (down 8.8% vs. 2011-Q7 average)

Q8: Impact was essentially even with a 1.05 rating for Storm vs. Daniels & Kazarian in a handicap match, one commercial break, and Dixie Carter bringing out Hulk Hogan to tease a GM change to close the show. (down 10.8% vs. 2011-Q8 average)

Caldwell's Analysis: It will be interesting to see if there is any ratings movement at the beginning of next week's show for Hogan follow-up, and without NCAA Tournament competition. TNA did not promote Hogan's return in advance, which meant it wasn't going to make a difference in the ratings this week. And, based on the Q1 rating, it's more confirmation that TNA's general audience is very casual and unaware of what happens outside of 9:00 to 11:00 p.m. EST on Thursday nights. The PPVs reach a small audience and the casual viewer simply isn't engaged enough outside of those two hours on Thursday nights.

[Torch art credit Grant Gould (c) PWTorch.com]


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