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WWE News
WWE News: Ratings up for Raw special, although first hour draws less than 3.0 rating (w/Keller Reax) Mar 11, 2008 - 6:36:20 PM
Last night's Raw drew a 3.6 overall rating. In the traditional two hour timeslot, it drew a stronger 4.0 average ratings. Hourly ratings were 2.78, 3.92, and 4.02. Viewership in hour three averaged 5.69 million.
The special was down 3 percent among the 18-49 demographic, but up 7 percent among the M18-49 demo. As usual, it was 70 percent male with a median age of 34.
WK ANALYSIS: WWE has to be slightly disappointed in the first hour rating coming in below 3.0, and also disappointed that the third hour drew barely over a 4.0 rating. For a special hyped to be a big deal, and with a John Cena vs. Shawn Michaels match, WWE maxing out at 4.02 for a final hour average is below my expectations. Still, it's a 12 percent increase over their rating last week, but flat with the rating from two weeks earlier the day after the latest PPV.
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