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WWE News: Royal Rumble PPV draws significantly fewer buys than past two years; first quarter 2009 business notes

Mar 12, 2009 - 4:20:44 PM
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By James Caldwell, PWTorch.com assistant editor

WWE reported 446,000 buys for the Royal Rumble PPV in January, representing a 16.3 percent drop from the 2008 Royal Rumble.

Last year's event featuring Jeff Hardy vs. Randy Orton and John Cena's surprise return drew 533,000 buys and the 2007 Rumble drew 491,000 buys.

Related to live events in the domestic U.S. and Canada market, WWE's average attendance in the first quarter is 5,300 fans, which compares to 7,200 fans in the first quarter of 2008.

WWE CFO George Barrios said today that WWE is encouraged by early indicators in the first quarter of this year despite the steep declines in two major revenue categories.

Barrios acknowledged a business slowdown in the fourth quarter and said "I don't know what the economy is going to do to us," but he said they have diversified revenue streams to keep the overall business strong.

Barrios claimed overall live event attendance is up 1 percent and DVD shipments are up 21 percent.


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