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WWE News: WWE updates monthly business - Q1 results down from past two years, Rock DVD sales close to #1 spot

Apr 25, 2012 - 1:32:31 PM
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By James Caldwell, PWTorch assistant editor

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WWE updated its monthly business figures Wednesday with preliminary business results through March 31 (the entire first quarter) indicating business was down compared to the previous two years in most business segment.

(WWE reports official Q1-2012 results next Thursday, May 3. The monthly business figures do not include WrestleMania, which occurred April 1 and will be included in Q2 results.)

WWE also updated DVD sales of The Rock's "Epic Journey" DVD, noting 137,000 units have shipped, up from 115,000 units reported in last month's business figures. The DVD is climbing closer to the top spot from the last nine months. Stone Cold's November 2011 release currently tops the nine-month chart with 143,000 units shipped.

WWEDVDsMarch31.jpg



Business Highlights

-- Domestic live event attendance was 6,200 per show, down from 6,400 per show in Q1-2011 and 7,300 per show in Q1-2010 (excluding WrestleMania 26, which occurred in Q1). WWE also ran four fewer domestic shows in Q1 compared to last year.

-- International attendance was 3,400 for six events that included three shows in Abu Dhabi and three shows in Central America. The C.A. shows did not draw well considering the Abu Dhabi shows drew 6,000 for two of the three nights. By comparison, int'l attendance for four shows in Q1-2011 drew an average of 8,400.

-- The effective Home Video price in Q1-2012 was $10 per unit shipped, down from $13 in Q1-2011 and $14 in Q1-2010. The lowest price of the previous two years was $12 per unit in Q3-2010.

-- Total PPV buys accounted for in Q1 averaged 311,000 for two events (Royal Rumble and Elimination Chamber). Last year's Q1 average was 321,000 for the Rumble & Chamber.

-- Online Merchandise Sales were down 20 percent compared to Q1-2011. Sales were up slightly compared to Q1-2010.

-- WWE's online web traffic shows two different results. Page Views were nearly identical to Q1-2011. However, unique visitors were down 11 percent.


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