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WWE News: Raw TV ratings are in for Monday's three-hour show, plus viewership sinks to June level (UPDATED)

Aug 7, 2012 - 5:00:29 PM
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By James Caldwell, PWTorch assistant editor

Rawnewlogo_5.jpg
WWE Raw on Monday, August 6 scored a 3.08 rating for all three hours, the same rating as last week post-Raw 1,000. The standard two-hour rating was also identical with a 3.23 rating.

One difference was Raw's third hour declining from the second hour. Raw peaked with a 3.26 rating in the second hour (previous first hour) before declining to a 3.19 rating in the final hour. The extra first hour scored a 2.80 rating vs. a 2.79 rating last week.

-- Raw declined 130,000 (2.9 percent) in total viewers compared to last week. Raw averaged 4.37 million viewers for all three hours, which was the fewest average viewers for a full episode since June 4. For just the standard two hours, it was the fewest viewers since July 9.

Similar to the hour-by-hour ratings, Raw viewership peaked in the second hour and declined in the third hour. Raw averaged 4.07 million first hour viewers, topped out at 4.65 million second hour viewers, and dropped to 4.47 million third hour viewers.

The third hour of Raw registered the fewest final hour viewers since June 4, so Raw did not finish strong this week.

UPDATED INFO:

-- On cable TV Monday night, Raw ranked #2 in overall viewers behind "The Closer" on TNT. The show ranked #1 in all key male demographics.

The demographic ratings were very similar to last week's show. The only real change was one-tenth of a rating increase among males & adults 18-34.

-- Looking back to last year, the August 8, 2011 episode scored nearly the exact same rating for a two-hour show. The demographic ratings are also nearly identical for this week's three-hour Raw compared to last year's two-hour Raw. The only difference is recovery of teen male viewers in 2012 compared to the noticeable downturn this time last year.

Caldwell's Analysis: The Olympics continues to be a factor, so there won't be a clear picture of what to expect from a standard three-hour Raw against regular competition until the end of the month. But, there will only be a few shows to evaluate before Raw takes another hit against Monday Night Football in September.

As for what WWE could have done this week, it's quite obvious that not promoting in-advance Brock Lesnar, Shawn Michaels, Brock and Triple H in the same building, or a John Cena main event hurt viewership, especially during the final hour up against the Olympics "main events." Yet, WWE continued with the same policy of not promoting anything in-advance for next week's show leading into Summerslam.


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