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WWE Q2 RESULTS: WWE issues revised 2014 Business Outlook, including new Network data on break-even point

Jul 31, 2014 - 8:24:05 AM
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By James Caldwell, PWTorch assistant editor

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Along with announcing Second Quarter 2014 earnings results, WWE issued a revised Business Outlook for 2014 that reduced the predicted Net Loss for the year, based on cutting 7.0 percent of their work force and bumping up the international roll-out of WWE Network.

Coinciding with the Net Loss, WWE "anticipates recording a one-time, pre-tax restructuring charge of approximately $4.5 million in the third quarter of 2014, comprised of severance and other costs."

WWE estimates that the result will be a $10 million reduction in 2014 expenses. However, WWE said the "rate of WWE Network subscriber adoption is a critical determinant of the Company’s projected future financial performance."

WWE is still predicting a Net Loss at potential subscriber levels in 2014. Now, WWE turns to the international roll-out in August to see if they can achieve a break-even point, which would require doubling the average subscription level over the just-completed six-month period.

Specifically, WWE said the average level of subscribers over the 6-month period through June 30 was 409,000 (which is weighed down by the Network launching in mid-February). WWE has to achieve an "average subscriber rate" of 1.0 million to break even, as shown below.

This also means making up for the anticipated loss of domestic subs when the first wave of six-month renewals is up in August.

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