By James Caldwell, PWTorch assistant editor

WWE and Fruity Pebbles's parent company, Post Cereal, issued a press release Tuesday officially announcing a partnership with John Cena to "raise awareness for" Make-a-Wish and WWE's anti-bullying campaign BA STAR. Cena will appear on three million boxes of Fruity Pebbles cereal starting in mid-January and running to the end of March. The boxes with Cena on the cover will include information on supporting Make-a-Wish foundation, along with various prize and sweepstakes offers. The following press release was issued to PWTorch.com with full details.

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POST FRUITY PEBBLES TEAMS UP WITH WWE SUPERSTAR JOHN CENA - Raising Awareness for the Make-A-Wish Foundation and Anti-Bullying initiative ‘be a STAR’

PARSIPANNY, N.J. (January 10, 2012) – Post Fruity Pebbles and WWE Superstar John Cena are teaming up for a new partnership, which includes a collectable cereal box and an instant-win promotion awarding a VIP meet-and-greet with the talent.

Cena’s passion charity, the Make-A-Wish Foundation, for which he has granted over 250 wishes for children with life-threatening medical conditions, and ‘be a STAR,’ the anti-bullying alliance co-founded by WWE and The Creative Coalition, are prominently displayed on newly-designed Fruity Pebbles cereal boxes featured nationwide January through March.

“It is truly an honor to team up with Post Fruity Pebbles. After all, who doesn’t dream of being on a cereal box one day?” said WWE Superstar John Cena. “I am proud that the partnership also spreads awareness about the life-changing wishes granted by the Make-A-Wish Foundation and ‘be a STAR’s’ anti-bullying message of showing tolerance and respect.”

“We are thrilled to support John Cena’s work in and out of the ring for children with life-threatening medical conditions and those who are being bullied,” said Michael Krishnan, Senior Brand Manager at Post Foods. “We hope Fruity Pebbles’ partnership with this popular WWE superstar will raise awareness for the Make-A-Wish Foundation and ‘be a STAR’.”

The on-pack instant win grand prize winners will each receive a VIP meet-and-greet with Cena, priority seating and transportation to a WWE live event, and an autographed “Rise Above Hate” T-shirt, in support of the ‘be a STAR’ anti-bullying message. First prize winners will receive an autographed version of the exclusive T-shirt. The second prize winners will receive the exclusive T-shirt. To enter, look inside the specially marked boxes featuring Cena for a special code to submit on www.PebblesPlay.com/Cena.

The partnership stems from the onscreen and social media rivalry between Cena and WrestleMania XXVIII opponent Dwayne “The Rock” Johnson, who compared Cena’s brightly colored wardrobe to a bowl of Fruity Pebbles. Cena embraced the new nickname saying he is “Yabba, Dabba Delicious.”
Post Fruity Pebbles Cereal and Fruity Pebbles Treats can be found at grocery stores nationwide. For more information, visit www.PostCereals.com.

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