12/28 Raw DVR’ing – wild hourly swings point to viewership habit

The final Raw episode of 2015 confirmed one of the conclusions from DVR viewing research that viewers are watching some part of the beginning, fast-forwarding through the middle, and skipping ahead to the end of Raw.

The episode on Monday, December 28 captured that with these wild swings in DVR viewing:

• First Hour: 3.695 million live viewers +457,000 DVR viewers for a total of 4.152 million viewers
• Second Hour: 3.488 million live viewers +393,000 DVR viewers for a total of 3.881 million viewers
• Third Hour: 3.425 million live viewers +516,000 DVR viewers for a total of 3.941 million viewers
• Raw averaged 3.536 million viewers + 453,000 DVR viewers for a total average of 3.989 million viewers

The big jump in third hour DVR viewing came from all demographics.

• Adults 18-49 added 0.22 rating (vs. 0.18 and 0.17 the other two hours).
• Females 18-49 added 0.12 rating (vs. 0.10 and 0.09 the other two hours).
• Males 18-49 added 0.31 rating (vs. 0.27 and 0.24 the other two hours)
• Adults 25-24 added 0.23 rating (vs. 0.21 and 0.17 the other two hours)