2/22 Raw Social Media – huge pop, but was it enough to top D-Bryan’s Retirement?

Monday’s Raw following the Fast Lane PPV definitely got a Shane Pop in social media interest. Nielsen’s Twitter TV Ratings metrics indicate Raw topped the post-Royal Rumble episode by a healthy margin and fell just short of Daniel Bryan retirement Raw from two weeks ago.

Raw Social Media Tracking

February 22: Monday’s Raw jumped 100-164 percent in the individual social media metrics compared to last week’s Raw leading into Fast Lane.

It was still not good enough to take the #1 spot among series & specials on Monday night, as Raw trailed “The Bachelor” on ABC.

– Raw’s unique Twitter audience was 2.802 million, up 120 percent from last week.

– Total impressions were 20.689 million, up 164 percent from last week.

– The number of unique authors tweeting about Raw was 64,000, up 106 percent from last week. Total tweets were 286,000, up 110 percent from last week.

Comparisons – Post-Rumble Raw, D-Bryan Retirement Raw, Shane Post-Fast Lane Raw

Unique Audience

• D-Bryan Raw: 2.926 million
• Shane Raw: 2.802 million
• Post-Rumble: 1.824 million

Total Impressions

• D-Bryan Raw: 21.342 million
• Shane Raw: 20.689 million
• Post-Rumble: 14.343 million

Unique Authors

• D-Bryan Raw: 83,000
• Shane Raw: 64,000
• Post-Rumble: 54,000

Number of Tweets

• D-Bryan Raw: 343,000
• Shane Raw: 286,000
• Post-Rumble: 243,000

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