SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
By James Caldwell, PWTorch assistant editor
TNA got off to a solid start Thursday nights on Pop TV after migrating their audience to another night of the week. The shift to Thursday nights on Pop TV included a late-night replay, which helped total viewership…
TNA Impact Viewership Tracking
July 21: TNA Impact drew a total audience of 410,000 viewers Thursday night, matching the audience for the solo airing of “Total Deletion” two weeks ago.
TNA’s first airing Thursday night at 8:00 p.m. EST drew 362,000 viewers, about the same as last week’s audience of 358,000 viewers for the final Tuesday night episode.
Impact then added 48,000 replay viewers at 1:00 a.m. EST.
This brought the total Thursday night audience to 410,000.
Update: TNA added 34,000 DVR viewers.
The total audience for the episode was 444,000 viewers, which was up from 414,000 total viewers for the final Tuesday night airing, which did not include a replay.
| Week | Date | Thurs Viewers | DVR Viewers | TOTAL VIEWERS |
|---|---|---|---|---|
| 1 | 7/21/16 Thurs. Shift | 362,000 48,000 replay | 34,000 | 444,000 |
| 2 | 7/28/16 | 350,000 | 47,000 | 397,000 |
| 3 | 8/4/16 | 317,000 | 54,000 | 371,000 (-6.5%) |
| 4 | 8/11/16 | 315,000 | 67,000 | 382,000 (+3.0%) |
| 5 | 8/18/16 | 355,000 | 47,000 | 402,000 (+5.2%) |
| 6 | 8/25/16 | 373,000 | 44,000 | 417,000 (+3.7%) |
| 7 | 9/1/16 | 351,000 | n/a | 351,000 |
| 8 | 9/8/16 | 337,000 | 57,000 | 394,000 |
| 9 | 9/15/16 | 366,000 | 53,000 | 419,000 (+6.3%) |
| 10 | 9/22/16 | 377,000 | 45,000 | 422,000 (+0.7%) |
***
– DEMOGRAPHICS: Impact drew an older crowd with a median age viewer of 53.7 years-old.
This led to a significant decline (25 percent) in apples-to-apples adults 18-49 viewers compared to last week.
There was a big drop was among males 18-49 viewers (45 percent decline from last week). Therefore, Impact made up for it with a big females 18-49 audience.
It appears that Impact got some run-off from a soap opera re-run that aired just before Impact in the new Thursday timeslot. The result was a 50/50 split of m18-49 and f18-49 viewers.
Not bad. Was hoping for more. Must have been hurt by RNC coverage.
It’s TNA, it’s not gonna get more. And long gone are the days of them getting 1 million, though at least they were smart enough to know that there ratings would be even worse if they had stayed on Tuesdays (just like their ratings plummeted when they tried going up against Raw).
tna will be hurt in September when football returns thursday nights
Not bad for an actual wrestling promotion not intended for kids or adults wearing helmets.
not bad for an actual wrestling program not intended for kids or adults wearing helmets.