Smackdown Rating: Big drop this week and May so far well below prior months, perspective with data (w/Keller’s Analysis)

By Wade Keller , PWTorch editor

Tuesday’s WWE Smackdown Live telecast on USA Network drew a 1.53 rating, well below the 1.83 average in 2017 before this week, and even below the year-ago number of 1.62 despite being live. The breaking news regarding President Trump has increased the new channel viewership, and NBA and NHL playoffs continue to pull viewers away from WWE.

The ten week rolling average headed into this week was 1.82.

May is well below the monthly average this year:
January: 1.86
February: 1.83
March: 1.83
April: 1.90
May (thru three weeks): 1.58

Keller’s Analysis: Even with the competition from Trump news and pro sports playoffs, this is perhaps an indication that fans see Jinder Mahal’s push as a top heel as something less than must-see TV. Randy Orton is the furthest thing from an inspiring babyface either on the mic or in the ring, so making him the centerpiece World Champion might be costing Smackdown enthusiasm among viewers. I think Smackdown would be in better shape had they kept the World Title on A.J. Styles, turned him babyface officially with a memorable big angle, and built the weekly show around heels – including a heel Orton – coming hard and aggressively after his title. This rating is cause for Smackdown to reevaluate what they’re doing, or rush Lana, New Day, and Rusev into the mix to add some depth. Perhaps once Shinsuke Nakamura becomes a bigger part of week-to-week TV shows, that will help too.

1 Comment on Smackdown Rating: Big drop this week and May so far well below prior months, perspective with data (w/Keller’s Analysis)

  1. I am not interested in the Mahal and Orton storyline, nor the comedy act of Breezeango going after tag titles. When two of the top titles on the show are defended against people that were jobbers elevated overnight to top contender status, it is just boring to me. Dolph Ziggler’s character has been damaged so much that I don’t care who he feuds with either. Raw was slightly better this week, but it seems to be a bit stale too.

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