TNA News WED. NIGHT VIEWERSHIP: Quarter-hour ratings, most-watched minutes from ROH and & TNA Impact on Destination America
Jun 5, 2015 - 1:40:54 PM
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By James Caldwell, PWTorch assistant editor
-- June 3 TV: A minute-by-minute break down of Wednesday night's pro wrestling programming on Destination America shows the cross-section of ROH TV and TNA Impact viewers drew the most viewers on the night.
However, after both audiences were "at the party at the same time," the party dissipated for the next show.
For example, the most-watched minute of ROH TV was by far the last minute at 8:59 p.m. EST, with an overall audience of 302,000 viewers and males 18-49 audience of 91,000 viewers.
(The next most-watched minute was 231,000 viewers at 8:00 p.m. for the first minute of the show.)
After ROH drew 302,000 viewers at 8:59 p.m., the audience level dropped off to 219,000 viewers at 9:00 p.m. EST for the start of TNA Impact.
Impact then drew between 261,000 and 272,000 viewers for the remainder of the first quarter-hour. That turned out to be the most-watched quarter-hour of the entire show.
The remainder of the quarter-hours averaged fewer than 200,000 viewers.
Impact went off the air with 213,000 viewers at 10:59 p.m. EST. Then, Dest. America drew 324,000 viewers at 11:00 p.m. EST for the start of the ROH replay when both sets of viewers were "at the party at the same time" again.
ROH's replay then declined to 290,000 viewers at 11:01 p.m. and 178,000 viewers at 11:03 p.m.
There was a bump to 225,000 viewers at 11:12 p.m., but that was the last time ROH drew more than 200,000 viewers on the night.
- Concerning ROH and Impact collectively, both shows struggled in the middle of their broadcasts. ROH opened strong, but had a soft middle. Then, Impact had a very soft middle followed by a better conclusion, even if it was not close to the Q1 level.
Overall Quarter-Hours Break Down
- ROH Q1: 154,000 viewers (KUSHIDA vs. Will Ferrara, one commercial)
- ROH Q2: 98,000 viewers (Watanabe vs. Silas Young, one commercial)
Caldwell's Analysis: Some will conclude that ROH and TNA need to work together since the biggest audiences for both shows was the cross-section of one show ending and the other show beginning, but the numbers indicate that the shows need to be kept far away from each other to build up the respective audiences. ROH's audience didn't stick around for Impact; Impact's audience didn't stick around for the ROH replay. ROH is presented like a straight-forward wrestling show with (a) one match or (b) promo segment promoting a match every quarter-hour; Impact opened with a "WWE Lite" barber shop quartette intro. The shows have different looks & feels that should be protected as such going forward. Decision-makers could try to help ROH's audience warm up to Impact and vice versa, but that's an uphill battle. And, TNA is running out of time if they want to make the case to stay on Dest. America before September. They need to do more to build up their brand and reach a wider demo, while ROH doesn't need to mix their show with TNA programming and risk hurting their fanbase.
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