SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
By James Caldwell, PWTorch assistant editor
The two-hour finale to “Ultima Lucha Dos” increased by eight percent in TV viewership, but fell short of the previous high-mark on June 29. Demographically, Lucha drew in a young, broad audience.
Lucha Underground Viewership Tracking
– July 20: Lucha Underground drew a total audience of 180,000 viewers on Wednesday night, up from 164,000 last week.
The finale was unable to reach the recent high-mark of 219,000 Wed. night viewers on June 29, which benefited from a big replay audience.
– The original two-hour airing at 8:00 p.m. EST drew 137,000 viewers, up from 108,000 last week.
It was the most viewers in the timeslot in three months going back to April 20.
The two-hour replay then drew 43,000 viewers from 10:00 p.m. to midnight EST, down from 56,000 last week.
However, each installment of the three-episode series grew in total audience…
Ultima Lucha Progression
- July 6: 143,000 total Wed. viewers
- July 13: 164,000 total Wed. viewers
- July 20: 180,000 total Wed. viewers
– DEMOGRAPHICS: Wednesday’s original airing drew a very young audience for a wrestling show of 40.7 years-old.
It was by far the youngest audience this year. The next-youngest was 44.1 on February 24 and again on June 8.
Lucha also drew a big female audience. The first airing drew 43,000 male 18-49 viewers and 21,000 female 18-49 viewers. It was the second-most f18-49 viewers this year, trailing the February 17 episode.
The resulting split was 67 percent m18-49 and 33 percent f18-49, the broadest audience since Feb. 17.
This was a big shift in Lucha’s audience after struggling to draw in female viewers throughout the season.
I consider that a bit of a downer. I expected more in viewership being the season finale.