{"id":108961,"date":"2020-12-02T03:06:17","date_gmt":"2020-12-02T09:06:17","guid":{"rendered":"https:\/\/www.pwtorch.com\/site\/?p=108961"},"modified":"2020-12-02T17:45:13","modified_gmt":"2020-12-02T23:45:13","slug":"nxt-on-usa-eeks-out-rare-viewership-win-last-week-against-aew-dynamite-illustrative-of-differences-in-viewing-habits-of-different-demographics","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2020\/12\/02\/nxt-on-usa-eeks-out-rare-viewership-win-last-week-against-aew-dynamite-illustrative-of-differences-in-viewing-habits-of-different-demographics\/","title":{"rendered":"NXT on USA eeks out rare viewership win last week against AEW Dynamite, illustrative of differences in viewing habits of different demographics"},"content":{"rendered":"<div id=\"pwtor-1836936168\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>Last week on the night before Thanksgiving, NXT on USA scored a rare viewership victory over AEW Dynamite on TNT, 712,000 to 700,000 in live and same-night viewership, although NXT got a boost from having a short overrun that tipped it over AEW in total viewers. NXT drew a 0.53 rating compared to AEW&#8217;s 0.49 rating. AEW viewership was down 142,000 from the prior week; NXT was up 72,000 from the prior week.<\/p>\n<p>NXT still dominated in the male 18-34 rating by a 0.21 to 0.08 margin, but that margin of less than three-to-one shrunk compared to the prior week&#8217;s four-to-one margin of 0.28 to 0.07. In the main 18-49 demographic, AEW won by a 0.26 to 0.20 margin, but that was well below the 0.37 to 0.14 margin the prior week.<\/p>\n<p>AEW finished no. 7 among all cable shows on Wednesday night in the 18-49 demographic, with four CNN programs, a Hallmark Channel movie, and a Real Housewives episode on Bravo ahead of it. NXT finished at no. 25, higher than usual for the program.<\/p>\n<p>Just as happened last year, NXT held steady on Thanksgiving eve while AEW lost a lot of viewers. It&#8217;s indicative, perhaps, of AEW&#8217;s younger audience being more likely to travel or have their scheduled disrupted due to holiday plans, where NXT&#8217;s audience is less likely to travel or change viewing habits.<\/p>\n<p>Nonetheless, tonight&#8217;s battle is likely to be among the biggest margins of victory yet for AEW Dynamite, with their &#8220;Winter is Coming&#8221; theme show headlined by Jon Moxley defending the AEW Title against Kenny Omega, plus a strong undercard. AEW could top 1 million same night viewers, although anything above 900,000 would be a &#8220;win&#8221; compared to recent viewership numbers.<\/p>\n<hr \/>\n<p><strong>RECOMMENDED:<\/strong> <a href=\"https:\/\/www.pwtorch.com\/site\/2020\/11\/24\/raw-rating-details-on-hourly-viewership-hourly-dropoff-monday-night-football-comparison-overall-ranking-year-ago-rating\/\">Raw Rating: Details on hourly viewership, hourly dropoff, Monday Night Football comparison, overall ranking, year ago rating<\/a><\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-920483274\"><div id=\"pwtor-3615092434\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Last week on the night before Thanksgiving, NXT on USA scored a rare viewership victory over AEW Dynamite on TNT, 712,000 to 700,000 in live and same-night viewership, although NXT got a boost from having <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2020\/12\/02\/nxt-on-usa-eeks-out-rare-viewership-win-last-week-against-aew-dynamite-illustrative-of-differences-in-viewing-habits-of-different-demographics\/\" title=\"NXT on USA eeks out rare viewership win last week against AEW Dynamite, illustrative of differences in viewing habits of different demographics\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":108962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6163,2,13,3],"tags":[],"class_list":["post-108961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aew-news","category-prowrestlingnews","category-news_nxt","category-news_wwe"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2020\/12\/Screen-Shot-2020-12-02-at-2.53.08-AM.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/108961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=108961"}],"version-history":[{"count":2,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/108961\/revisions"}],"predecessor-version":[{"id":108991,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/108961\/revisions\/108991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/108962"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=108961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=108961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=108961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}