{"id":1117,"date":"2015-10-20T17:15:13","date_gmt":"2015-10-20T22:15:13","guid":{"rendered":"http:\/\/www.pwtorch.com\/?p=1117"},"modified":"2015-10-21T14:32:11","modified_gmt":"2015-10-21T19:32:11","slug":"1019-raw-tv-ratings-are-in-raw-falls-to-historical-low","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2015\/10\/20\/1019-raw-tv-ratings-are-in-raw-falls-to-historical-low\/","title":{"rendered":"10\/19 Raw Rating falls to historical low"},"content":{"rendered":"<div id=\"pwtor-1502440582\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>As if the Raw TV ratings picture could not get any worse, Monday&#8217;s show fell to an historical low 2.21 rating despite the abundance of star power on\u00a0the show.<\/p>\n<p><strong>WWE Raw TV Ratings Report<\/strong><\/p>\n<p>&#8212; October 19: Monday&#8217;s Raw scored a 2.21 rating, down from a mid-2.3 rating from the previous three weeks.<\/p>\n<p>This was the same rating as a holiday episode\u00a0on Christmas Eve 2012 to tie for the lowest rating in the past 18 years.<\/p>\n<p>In the key demographic ratings, Raw was down slightly in males 18-49 to a one-month low. Raw remained flat in adults 18-49 and males 18-34.<\/p>\n<p>WWE did not do as much as expected to promote the return of big names &#8220;Stone Cold&#8221; Steve Austin, Shawn Michaels, Ric Flair, The Undertaker, and Brock Lesnar on the show. Plus, Monday Night Football featured the New York and Philadelphia TV markets and a &#8220;Star Wars&#8221; trailer release, bumping up the football\u00a0audience by about 13 percent.<\/p>\n<p><span style=\"line-height: 1.5;\">&#8211; The bright spot is Raw&#8217;s overall audience increased by two percent. But, the third hour continues to be a problem.<\/span><\/p>\n<p>Raw averaged 3.356 million viewers, up from last week&#8217;s year-low audience of 3.284 million viewers. However, the audience was smaller than two weeks ago.<\/p><div id=\"pwtor-3568629686\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>Hourly Break Down: 3.600 million first hour viewers, 3.347 million second hour viewers, and a sharp decline to 3.123 million third hour viewers.<\/p>\n<p>The drop-0ff from the First to Third Hour has increased each of the past five weeks.<\/p>\n<p>9\/21 &#8211; 4.7% drop from H1 to H3.<br \/>\n9\/28 &#8211; 8.3% drop from H1 to H3.<br \/>\n10\/5 &#8211; 8.8% drop from H1 to H3.<br \/>\n10\/12 &#8211; 12.4% drop from H1 to H3.<br \/>\n10\/19 &#8211; 13.3% drop from H1 to H3.<\/p>\n<p>&#8211; One year ago this week, Raw drew a 2.75 rating, five-tenths of a rating higher than this week&#8217;s episode.<\/p>\n<p><strong>Caldwell&#8217;s Analysis:\u00a0<\/strong>There are some big\u00a0conclusions here. One is the Lag Effect kicked in from last week&#8217;s dismal show centered on Corporate Kane and whether The Authority&#8217;s plane would make the show. And, a longer-term Lag Effect of similar\u00a0Creative leading to viewers\u00a0dropping off over time. &#8230; Two is the lack of promotion for the big-name stars returning on Raw. It was stunning how little advanced promotion went into their appearances&#8230; \u00a0Three is there seems to be\u00a0no difference-makers available. Sting, Taker, and Lesnar did not make a difference in the ratings over the summer. Now, WWE is probably looking to\u00a0The Rock to pull off his movie stunt of propping up a struggling franchise. But, it might not\u00a0matter if he&#8217;s dropped in the current\u00a0TV environment. &#8230; Four is there no quick fix. This will take a complete rebuilding effort, especially if WWE and USA Network stick with the three-hour format. They&#8217;ve simply lost too much of the\u00a0audience with three years of the current Creative approach to three-hour Raws.<\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-283077667\"><div id=\"pwtor-689600499\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>As if the Raw TV ratings picture could not get any worse, Monday&#8217;s show fell to an historical low 2.21 rating despite the abundance of star power on\u00a0the show. WWE Raw TV Ratings Report &#8212; <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2015\/10\/20\/1019-raw-tv-ratings-are-in-raw-falls-to-historical-low\/\" title=\"10\/19 Raw Rating falls to historical low\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[46,3],"tags":[491,71,112],"class_list":["post-1117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlightarticles","category-news_wwe","tag-raw-tv-ratings","tag-wwe","tag-wwe-raw"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/10\/Kane-RingEntrance-3x2_600wk.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/1117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=1117"}],"version-history":[{"count":7,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/1117\/revisions"}],"predecessor-version":[{"id":1158,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/1117\/revisions\/1158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/1212"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=1117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=1117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=1117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}