{"id":11184,"date":"2016-02-18T11:27:20","date_gmt":"2016-02-18T17:27:20","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=11184"},"modified":"2016-02-18T22:19:37","modified_gmt":"2016-02-19T04:19:37","slug":"11184","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/02\/18\/11184\/","title":{"rendered":"WWE launches new website, hoping to turn around WWE.com"},"content":{"rendered":"<div id=\"pwtor-1295927690\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>One of WWE&#8217;s goals for 2016 is to turn around their WWE.com website business.<\/p>\n<p>The first step was introducing a new main website on Thursday that executive Stephanie McMahon previewed\u00a0to <a href=\"http:\/\/www.pwtorch.com\/site\/2016\/01\/14\/jan14torchtoday\/\" target=\"_blank\">Variety at the beginning of 2016<\/a>.<\/p>\n<p>WWE announced via press release the main items included in the new <a href=\"http:\/\/wwe.com\" target=\"_blank\">WWE.com<\/a>:<\/p>\n<p>&#8211; An &#8220;all-new look&#8221; with a variety of site designs that change depending on the time of day and day of week.<\/p>\n<p>&#8211; Mobile-first approach in design, which Stephanie previewed in 2015, aiming to be &#8220;seamless across handsets, tablets, or desktop computers.&#8221;<\/p>\n<p><a href=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/02\/NewWWEcom.jpg\" rel=\"attachment wp-att-11187\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11187 \" src=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/02\/NewWWEcom-1024x563.jpg\" alt=\"NewWWEcom\" width=\"498\" height=\"274\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Video-heavy features &#8220;that puts video first and nearly everywhere.&#8221; WWE will include relevant video clips throughout the website &#8220;depending on when fans visit the site and what pages they visit.&#8221;<\/p>\n<p>&#8211; The launch of English, Spanish, and German language sites featuring teams of WWE employees &#8220;who will curate up-to-the-minute content during and around all WWE live TV programming.&#8221;<\/p>\n<p>&#8211; Improved social sharing and commenting features, allowing fans to share content immediately from anywhere on the site. WWE Superstar and fan social posts will be &#8220;showcased and integrated into the content.&#8221;<\/p><div id=\"pwtor-285457180\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>&#8211; Infinite scroll on the homepage, with more features popping up as users scroll down the page.<\/p>\n<p>The key for the new website is whether it creates more traffic and attracts more advertisers to the site.<\/p>\n<p>WWE noted in their <a href=\"http:\/\/ir.corporate.wwe.com\/Cache\/c32920099.html#PartIII\" target=\"_blank\">2015 annual report<\/a> that WWE.com Revenues decreased by $4.8 million in 2014 compared to 2013 &#8220;due to lower advertising across various platforms.&#8221; Plus, the effect of WWE Network drawing people away from buying PPVs through the website.<\/p>\n<p>The new website is a collaboration of WWE&#8217;s digital division and &#8220;Code and Theory,&#8221; which\u00a0has experience designing &#8220;successful content distribution and publishing platforms for partners including Bloomberg, Vogue, and NBC.&#8221;<u><\/u><u><\/u><\/p>\n<p><iframe loading=\"lazy\" title=\"Introducing the new WWE.com\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4Dzsu8o6od0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-3895743581\"><div id=\"pwtor-3670911799\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>One of WWE&#8217;s goals for 2016 is to turn around their WWE.com website business. The first step was introducing a new main website on Thursday that executive Stephanie McMahon previewed\u00a0to Variety at the beginning of <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/02\/18\/11184\/\" title=\"WWE launches new website, hoping to turn around WWE.com\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[71,1752],"class_list":["post-11184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-wwe","tag-wwe-website"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/10\/WWELogo_3x2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/11184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=11184"}],"version-history":[{"count":4,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/11184\/revisions"}],"predecessor-version":[{"id":11190,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/11184\/revisions\/11190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/1239"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=11184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=11184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=11184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}