{"id":11443,"date":"2016-02-22T13:21:56","date_gmt":"2016-02-22T19:21:56","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=11443"},"modified":"2016-02-22T13:21:56","modified_gmt":"2016-02-22T19:21:56","slug":"fastlane2016twitter","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/02\/22\/fastlane2016twitter\/","title":{"rendered":"Fast Lane Social Media &#8211; WWE PPV draws half the interest as Royal Rumble"},"content":{"rendered":"<div id=\"pwtor-3499124841\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>WWE&#8217;s Fast Lane PPV drew about half of the social media interest as the Royal Rumble in January.<\/p>\n<p><strong>WWE PPV Social Media Tracking<\/strong><\/p>\n<p><strong>Fast Lane (Feb. 21):\u00a0<\/strong>Fast Lane ranked #2 among series &amp; specials on\u00a0Sunday, trailing &#8220;The Walking Dead&#8221; on AMC, but ahead of the Kardashians and a Disneyland special on ABC.<\/p>\n<p>If compared to one-off sports programming, Fast Lane would have ranked #4 behind the Daytona 500 and two NBA games. The PPV would have ranked ahead of UFC Fight Night on FS1, which was included in the sports section of <a href=\"http:\/\/www.nielsensocial.com\/nielsentwittertvratings\/daily\/#SeriesSpecials\" target=\"_blank\">Nielsen&#8217;s Twitter TV Ratings<\/a>.<\/p>\n<p>&#8211; Fast Lane drew a unique Twitter audience of 1.735 million, down 40 percent from the Rumble.<\/p>\n<p>&#8211; Total impressions were 20.532 million, down 46 percent from the Rumble.<\/p>\n<p>&#8211; The number of unique authors tweeting about Fast Lane were 53,000, down 44 percent from the Rumble. Total tweets was 279,000, down 46 percent from the Rumble.<\/p>\n<p><strong>Caldwell&#8217;s Analysis:\u00a0<\/strong>A reasonable expectation would have been Fast Lane drawing about one-third of what the Rumble drew since the Rumble is, well, the Rumble, and has legacy interest from long-time wrestling fans. To only draw half of the Rumble&#8217;s social media audience for the PPV before WrestleMania is below-average.<\/p><div id=\"pwtor-2576590175\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-3893868417\"><div id=\"pwtor-682987828\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>WWE&#8217;s Fast Lane PPV drew about half of the social media interest as the Royal Rumble in January. WWE PPV Social Media Tracking Fast Lane (Feb. 21):\u00a0Fast Lane ranked #2 among series &amp; specials on\u00a0Sunday, <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/02\/22\/fastlane2016twitter\/\" title=\"Fast Lane Social Media &#8211; WWE PPV draws half the interest as Royal Rumble\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":5410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[1596,312,71,1587,972,1088],"class_list":["post-11443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-fast-lane","tag-twitter-tv-ratings","tag-wwe","tag-wwe-fast-lane","tag-wwe-ppv","tag-wwe-social-media"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/12\/Fastlane_3x2.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/11443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=11443"}],"version-history":[{"count":2,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/11443\/revisions"}],"predecessor-version":[{"id":11549,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/11443\/revisions\/11549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/5410"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=11443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=11443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=11443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}