{"id":11672,"date":"2016-02-23T11:46:53","date_gmt":"2016-02-23T17:46:53","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=11672"},"modified":"2016-02-23T23:56:21","modified_gmt":"2016-02-24T05:56:21","slug":"11672","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/02\/23\/11672\/","title":{"rendered":"WWE Press Release &#8211; Snickers named official sponsor of WM32 and Road to WrestleMania"},"content":{"rendered":"<div id=\"pwtor-844070777\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>WWE issued a press release Tuesday officially announcing Snickers as the presenting sponsor and brand partner for WrestleMania 32.<\/p>\n<p>In the press release, WWE stressed WrestleMania\u00a0as a &#8220;pop culture extravaganza&#8221; that caps off WrestleMania Weekend.<\/p>\n<p>Snickers will have an advertising presence at\u00a0WM32, the four-day WrestleMania Axxess, live events on the Road to WrestleMania, and upcoming Raw and Smackdown episodes as part of the sponsorship agreement.<\/p>\n<p>WWE and Snickers are also starting a marketing campaign called &#8220;Hungry for Mania&#8221; that will include a sweepstakes for WM32. WWE stars Roman Reigns, Paige, The Miz, and Dolph Ziggler will also be featured in &#8220;digital and social content&#8221; promoting the ad campaign.<\/p>\n<p>\u201cWith their larger-than-life personalities, WWE Superstars and Divas are perfect for showcasing the various dramatic effects of hunger, so we\u2019re thrilled to partner with WWE on <em>WrestleMania 32,<\/em>\u201d said Allison Miazga-Bedrick, director of the Snickers brand. \u201cHopefully millions of fans will follow their lead and share who they become when they\u2019re hungry to enter the \u2018Hungry for Mania\u2019 promotion.\u201d<\/p>\n<p>\u201cWe are excited to partner with a brand like Snickers\u00a0for WWE\u2019s biggest event of the year,\u201d said John Brody, WWE&#8217;s EVP for Global Sales &amp; Partnerships. \u201cA pop-culture event enjoyed by fans around the world, <em>WrestleMania\u00a0<\/em>will provide Snickers\u00a0with a tremendous platform to bring their award-winning \u2018You&#8217;re Not You When You&#8217;re Hungry\u2019 campaign to life in an entertaining way only WWE Superstars and Divas can.\u201d<\/p>\n<p>Snickers is a brand of Mars, Inc., which has been a sponsor of WWE programming for decades.<\/p>\n<p>The first video spot for the ad campaign features Paige acting like a &#8220;princess&#8221; when she&#8217;s &#8220;not herself&#8221; when she&#8217;s hungry.<\/p><div id=\"pwtor-1606735802\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p><iframe loading=\"lazy\" title=\"Who is Paige when she\u2019s hungry?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lQp6MMAoLeY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>***<\/p>\n<p class=\"p1\"><em><span class=\"s1\">App Users: swipe right to view next article, swipe left to view previous article.<\/span><\/em><\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-3006144479\"><div id=\"pwtor-2955653080\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>WWE issued a press release Tuesday officially announcing Snickers as the presenting sponsor and brand partner for WrestleMania 32. In the press release, WWE stressed WrestleMania\u00a0as a &#8220;pop culture extravaganza&#8221; that caps off WrestleMania Weekend. <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/02\/23\/11672\/\" title=\"WWE Press Release &#8211; Snickers named official sponsor of WM32 and Road to WrestleMania\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":11673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[1772,133,132,71],"class_list":["post-11672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-snickers","tag-wm32","tag-wrestlemania","tag-wwe"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/02\/WM32Snickers.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/11672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=11672"}],"version-history":[{"count":2,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/11672\/revisions"}],"predecessor-version":[{"id":11746,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/11672\/revisions\/11746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/11673"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=11672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=11672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=11672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}