{"id":12566,"date":"2016-03-04T14:08:34","date_gmt":"2016-03-04T20:08:34","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=12566"},"modified":"2016-03-04T15:57:17","modified_gmt":"2016-03-04T21:57:17","slug":"wwsectvratingssocialmedia","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/03\/04\/wwsectvratingssocialmedia\/","title":{"rendered":"SEC Filing &#8211; Why TV Ratings still matter &#038; why WWE pushes social media"},"content":{"rendered":"<div id=\"pwtor-1210416288\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>The latest in our series reviewing\u00a0information\u00a0from <a href=\"http:\/\/ir.corporate.wwe.com\/Cache\/c33174633.html\" target=\"_blank\">WWE&#8217;s annual shareholders meeting announcement<\/a>\u00a0&#8230;<\/p>\n<p>&#8211;\u00a0Over the past year, WWE has alternated between acknowledging TV ratings struggles and downplaying TV ratings as part of a &#8220;broader ecosystem&#8221; of content consumption.<\/p>\n<p>At the end of the day, TV ratings still matter because they are tied to WWE executives&#8217;s annual pay. WWE&#8217;s SEC filing also pointed to why WWE heavily focuses on social media reach &#8211; because that is also tied to executive compensation pay.<\/p>\n<p>WWE&#8217;s Compensation Committee works off the following scorecard to determine incentive pay:<\/p>\n<ul>\n<li>40 percent: Grow WWE Network\n<ul>\n<li>Key metrics: WWE Network subscribers, subscriber satisfaction<\/li>\n<\/ul>\n<\/li>\n<li>40 percent: Drive International Growth<\/li>\n<li>10 percent: Brand Strength\n<ul>\n<li>Key metrics: <strong>Certain Television Ratings<\/strong> and Social Media metrics<\/li>\n<\/ul>\n<\/li>\n<li>10 percent: Business Development\n<ul>\n<li>Key metrics: Revenue &amp; plans for new product initiatives<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Factoring the weights and performance, WWE management was given a <strong>7.2 out of 10 score in 2015.<\/strong><\/p>\n<p>How this translates to compensation is\u00a0that a 5.0 score is the target for 100 percent funding of executive incentive pay. Achieving a 7.2 score translated to 144 percent funding.<\/p>\n<p>This was an improvement on 5.0 in 2013 and 6.0 in 2014. As a result,\u00a0the amount of executive incentive awards jumped significantly in 2015, especially for key executives Kevin Dunn, George Barrios, and Michelle Wilson.<\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-1801546587\"><div id=\"pwtor-3618877836\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>The latest in our series reviewing\u00a0information\u00a0from WWE&#8217;s annual shareholders meeting announcement\u00a0&#8230; &#8211;\u00a0Over the past year, WWE has alternated between acknowledging TV ratings struggles and downplaying TV ratings as part of a &#8220;broader ecosystem&#8221; of content <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/03\/04\/wwsectvratingssocialmedia\/\" title=\"SEC Filing &#8211; Why TV Ratings still matter &#038; why WWE pushes social media\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[71,1847,1848,1716],"class_list":["post-12566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-wwe","tag-wwe-annual-shareholders-meeting","tag-wwe-sec-filings","tag-wwe-tv-ratings"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/10\/Rawlogo_3x2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/12566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=12566"}],"version-history":[{"count":1,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/12566\/revisions"}],"predecessor-version":[{"id":12567,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/12566\/revisions\/12567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/1567"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=12566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=12566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=12566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}