{"id":14825,"date":"2016-03-31T13:53:48","date_gmt":"2016-03-31T18:53:48","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=14825"},"modified":"2016-03-31T13:53:48","modified_gmt":"2016-03-31T18:53:48","slug":"wwe-snapchat-announce-multi-year-deal-kicking-off-wm32","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/03\/31\/wwe-snapchat-announce-multi-year-deal-kicking-off-wm32\/","title":{"rendered":"WWE and Snapchat announce multi-year deal kicking off at WM32"},"content":{"rendered":"<div id=\"pwtor-2421144684\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>WWE and Snapchat announced Thursday a &#8220;multi-year partnership&#8221; that will launch at WrestleMania 32 on Sunday.<\/p>\n<p>The deal centers on Snapchat curating fan-submitted videos and photos from WM32 or their WrestleMania viewing experience into a &#8220;WrestleMania Live Story.&#8221;<\/p>\n<p><a href=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/03\/04-03-Wrestlemania-THUMBSmockup-001.png\" rel=\"attachment wp-att-14826\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14826\" src=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/03\/04-03-Wrestlemania-THUMBSmockup-001.png\" alt=\"04-03-Wrestlemania-THUMBSmockup-001\" width=\"277\" height=\"269\" \/><\/a>Snapchat will partner with WWE on other big WWE events over the life of the partnership targeting younger WWE fans among the 100 million daily Snapchat users.<\/p>\n<p>Also included in the first Live Story at WM32 is Snickers, which is the presenting sponsor of WrestleMania and is now the &#8220;first-ever Snapchat Live Story brand partner.&#8221;<\/p>\n<p><a href=\"http:\/\/variety.com\/2016\/digital\/news\/snapchat-wwe-wrestlemania-1201742929\/\" target=\"_blank\">Variety noted in their exclusive story<\/a> that WWE hopes the partnership with Snapchat will drive\u00a0WWE Network subscriptions, trying to &#8220;expose its brand to a youth-skewing demo&#8221; to get them to sample a\u00a0one-month introductory Network subscription.<\/p>\n<p>Variety also quoted research analyst Brandon Ross on reserving judgment on the strategy &#8220;until we see what the conversion of free subs looks like at the end of the company\u2019s second quarter (as well as the churn ratio on paid subscribers).\u201d<\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-301891320\"><div id=\"pwtor-151979827\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>WWE and Snapchat announced Thursday a &#8220;multi-year partnership&#8221; that will launch at WrestleMania 32 on Sunday. The deal centers on Snapchat curating fan-submitted videos and photos from WM32 or their WrestleMania viewing experience into a <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/03\/31\/wwe-snapchat-announce-multi-year-deal-kicking-off-wm32\/\" title=\"WWE and Snapchat announce multi-year deal kicking off at WM32\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[2281,133,132,71],"class_list":["post-14825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-snapchat","tag-wm32","tag-wrestlemania","tag-wwe"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/10\/WWELogo_3x2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/14825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=14825"}],"version-history":[{"count":1,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/14825\/revisions"}],"predecessor-version":[{"id":14827,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/14825\/revisions\/14827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/1239"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=14825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=14825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=14825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}