{"id":14932,"date":"2016-04-01T10:50:47","date_gmt":"2016-04-01T15:50:47","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=14932"},"modified":"2016-04-01T18:17:57","modified_gmt":"2016-04-01T23:17:57","slug":"wwe-jcp-announce-tapout-launch-cena-named-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/04\/01\/wwe-jcp-announce-tapout-launch-cena-named-brand-ambassador\/","title":{"rendered":"WWE and JCP announce Tapout launch, Cena named brand ambassador"},"content":{"rendered":"<div id=\"pwtor-648810813\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>WWE and JC Penney announced Friday the official launch of Tapout gear at JCP stores.<\/p>\n<p>The initial launch on April 1 is making\u00a0men&#8217;s gear available at 300 JCP stores across the U.S. The women&#8217;s collection will launch this summer.<\/p>\n<p>WWE entered into a strategic partnership with Tapout to essentially take over marketing the brand and introduce a new line of products. The first line launched on Friday includes men&#8217;s training gear, pants, shorts, and more items priced from $12.99 to $32.99.<\/p>\n<p>WWE top star John Cena will serve as the official &#8220;Tapout brand ambassador&#8221; for the marketing campaign that has already been in full-effect with product placement on Twitter, WWE video packages, magazine covers, and other mainstream media.<\/p>\n<p>\u201cFitness is my life, and it is important for me to use the high quality and comfortable performance apparel that Tapout offers,\u201d said Cena in Friday&#8217;s press release. \u201cThe Tapout brand stands for motivation, discipline, and determination, three core values that are key to my active lifestyle.\u201d<\/p>\n<p>\u201cFrom working out to hanging out, Tapout offers a stylish collection of performance sportswear that\u2019s versatile enough to wear in and out of the gym,\u201d said James Starke, SVP\u00a0of men\u2019s apparel at JCPenney. \u201cTapout has a strong fan base and JCPenney is excited to add this brand to our great assortment of high quality activewear for young men.&#8221;<u><\/u><\/p>\n<p>\u201cWe are thrilled to reintroduce Tapout performance apparel into the retail space with JCPenney,\u201d said Jamie Salter, Chairman and CEO of ABG (owner of the Tapout brand). \u201cThe next generation of Tapout preserves elements of the original brand essence while tapping into current consumer needs for apparel that suits their active lifestyle.\u201d<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">.<a href=\"https:\/\/twitter.com\/Tapout?ref_src=twsrc%5Etfw\">@TapouT<\/a> launches their newest collection at <a href=\"https:\/\/twitter.com\/jcpenney?ref_src=twsrc%5Etfw\">@jcpenney<\/a> during <a href=\"https:\/\/twitter.com\/WrestleMania?ref_src=twsrc%5Etfw\">@WrestleMania<\/a> week: <a href=\"https:\/\/t.co\/AbMy97ZHkL\">https:\/\/t.co\/AbMy97ZHkL<\/a> <a href=\"https:\/\/t.co\/EQO4yr99O4\">pic.twitter.com\/EQO4yr99O4<\/a><\/p>\n<p>&mdash; WWE (@WWE) <a href=\"https:\/\/twitter.com\/WWE\/status\/715931797557796864?ref_src=twsrc%5Etfw\">April 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">No <a href=\"https:\/\/twitter.com\/hashtag\/AprilFools?src=hash&amp;ref_src=twsrc%5Etfw\">#AprilFools<\/a>! Hangin&#39; with <a href=\"https:\/\/twitter.com\/JohnCena?ref_src=twsrc%5Etfw\">@JohnCena<\/a> to celebrate our new <a href=\"https:\/\/twitter.com\/Tapout?ref_src=twsrc%5Etfw\">@TapOut<\/a> performance collection <a href=\"https:\/\/t.co\/iagVdFMYXj\">https:\/\/t.co\/iagVdFMYXj<\/a> <a href=\"https:\/\/t.co\/1jUunIUgkI\">pic.twitter.com\/1jUunIUgkI<\/a><\/p>\n<p>&mdash; JCPenney (@jcpenney) <a href=\"https:\/\/twitter.com\/jcpenney\/status\/716011084079968256?ref_src=twsrc%5Etfw\">April 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-2645298051\"><div id=\"pwtor-126027908\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>WWE and JC Penney announced Friday the official launch of Tapout gear at JCP stores. The initial launch on April 1 is making\u00a0men&#8217;s gear available at 300 JCP stores across the U.S. The women&#8217;s collection <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/04\/01\/wwe-jcp-announce-tapout-launch-cena-named-brand-ambassador\/\" title=\"WWE and JCP announce Tapout launch, Cena named brand ambassador\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":3876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[2291,2292,116,2290,71],"class_list":["post-14932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-jc-penney","tag-jcp","tag-john-cena","tag-tapout","tag-wwe"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2015\/11\/CenaPhotoWK_3x2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/14932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=14932"}],"version-history":[{"count":3,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/14932\/revisions"}],"predecessor-version":[{"id":14953,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/14932\/revisions\/14953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/3876"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=14932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=14932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=14932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}