{"id":15584,"date":"2016-04-13T12:12:30","date_gmt":"2016-04-13T17:12:30","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=15584"},"modified":"2016-04-13T14:13:52","modified_gmt":"2016-04-13T19:13:52","slug":"usarawsdadrev","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/04\/13\/usarawsdadrev\/","title":{"rendered":"PWTorch Report &#8211; How much ad revenue is USA Network collecting from Raw &#038; Smackdown?"},"content":{"rendered":"<div id=\"pwtor-3953812408\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>WWE has made it clear in their quarterly financial reports why Raw will remain three hours on Monday nights despite Creative and TV Ratings struggles.<\/p>\n<p>It&#8217;s also clear that\u00a0USA Network is benefiting from three-hour Raw episodes &#8211; despite the falling\u00a0TV Ratings. USA is also benefiting from adding Smackdown to their Thursday night TV line-up &#8211; despite the show drawing lower ratings than on Syfy.<\/p>\n<p>Ad sales information obtained by PWTorch indicates that USA receives close to $1.0 million in ad sales revenue for a three-hour Raw episode.<\/p>\n<p>The post-WrestleMania Raw on April 4 generated about $940,000 in ad revenue, while this week&#8217;s Raw from April 11 was around\u00a0$1.0 million in revenue.<\/p>\n<p>Then, there&#8217;s two-hour Smackdown, which generated about $785,000 in ad sales revenue on March 31 leading into WrestleMania.<\/p>\n<p>Both shows command about $12,000-13,000 for a 30-second ad spot.<\/p>\n<p>Comparatively, the average unit cost for a 30-second spot on &#8220;Chrisley Knows Best&#8221; is\u00a0$9,000-12,000 and $8,000-9,000 for &#8220;Motive.&#8221;<\/p>\n<p>WWE draws higher TV ratings on a weekly basis, which would typically allow USA to command higher rates than other programming. But, it&#8217;s pro wrestling,\u00a0so the market takes on different form when there is less demand for ad slots.<\/p><div id=\"pwtor-2892776788\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>It&#8217;s a big reason why WWE and NBCU started a new industry marketing campaign last year trying to reach blue-chip brands, like Coca-Cola, by\u00a0presenting WWE in a different light to mainstream advertisers.<\/p>\n<p>Right now, Raw is commanding about one million dollars for a three-hour episode and Smackdown is getting about\u00a0three-quarters of a\u00a0million dollars for a two-hour episode. It will be interesting to see if this grows over time if more big-name companies come on-board, or if the revenue dips, following the pattern of both shows&#8217;s declining TV Ratings.<\/p>\n<p>Regardless, USA Network is getting a nice chunk of change to air Raw and Smackdown despite not being able to command the type of high ad dollars of lower-rated TV shows.<\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-300248395\"><div id=\"pwtor-1012296680\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>WWE has made it clear in their quarterly financial reports why Raw will remain three hours on Monday nights despite Creative and TV Ratings struggles. It&#8217;s also clear that\u00a0USA Network is benefiting from three-hour Raw <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/04\/13\/usarawsdadrev\/\" title=\"PWTorch Report &#8211; How much ad revenue is USA Network collecting from Raw &#038; Smackdown?\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[1011,96,72,120,204,113,112],"class_list":["post-15584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-pop-tv","tag-raw","tag-smackdown","tag-tna","tag-tna-impact","tag-usa-network","tag-wwe-raw"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/10\/Rawlogo_3x2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/15584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=15584"}],"version-history":[{"count":3,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/15584\/revisions"}],"predecessor-version":[{"id":16379,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/15584\/revisions\/16379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/1567"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=15584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=15584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=15584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}