{"id":16344,"date":"2016-04-12T16:23:51","date_gmt":"2016-04-12T21:23:51","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=16344"},"modified":"2016-04-12T16:56:23","modified_gmt":"2016-04-12T21:56:23","slug":"pwtorch-report-ad-revenue-points-pop-bumped-impacts-tuesday-night-replay","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/04\/12\/pwtorch-report-ad-revenue-points-pop-bumped-impacts-tuesday-night-replay\/","title":{"rendered":"PWTorch Report &#8211; Ad Revenue points to why Pop bumped Impact&#8217;s Tuesday night replay"},"content":{"rendered":"<div id=\"pwtor-208437642\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>Pop TV is finding out what Spike TV and Destination America found out that it&#8217;s difficult to sell ad time on pro wrestling television, especially non-WWE pro wrestling.<\/p>\n<p>WWE has its own struggles commanding top-dollar for their programming, but TNA is in a tougher position as a second-tier promotion that does not have comparable\u00a0brand strength or audience reach.<\/p>\n<p>This week, Pop bumped the Impact replay from their night late Tuesday night schedule in favor of a three-hour movie.<\/p>\n<p>TNA is airing at 9:00 p.m. EST, followed by &#8220;Ghost Writer&#8221; from 11:00 p.m. to 2:00 a.m.<\/p>\n<p>It makes financial sense for Pop, which generally\u00a0draws more\u00a0ad revenue for an acquired movie or soap opera re-run\u00a0despite drawing fewer viewers. Even in the late-night timeslot, it appears Pop\u00a0decided they can draw more revenue airing something different in the Impact replay time period.<\/p>\n<p>PWTorch obtained the following ad sales information capturing Pop&#8217;s business\u00a0position.<\/p>\n<p>The March 29\u00a0TNA Impact generated $18,414 in ad revenue, which was less than half of its &#8220;Days of Our Lives&#8221; lead-in. Impact also generated less money for a 30-second ad than an acquired movie.<\/p>\n<ul>\n<li>TNA Impact First-Run Airing Revenue: $18,414<\/li>\n<li>Avg. unit cost for a 30-second ad: $335<\/li>\n<\/ul>\n<ul>\n<li>Days of Our Lives lead-in Revenue: $44,135<\/li>\n<li>Avg. unit cost for 30-second ad: $1,100-1,250<\/li>\n<\/ul>\n<ul>\n<li>&#8220;You&#8217;ve Got Mail&#8221; acquired movie 30-second ad: $406<\/li>\n<\/ul>\n<p>There is also the\u00a0cost factor of airing a two-hour Impact episode that eats into\u00a0profits as opposed to a soap opera re-run or acquired movie.<\/p><div id=\"pwtor-391898865\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>Part of the issue for TNA is that Pop\u00a0is geared toward female viewers, as evidenced by the soap opera programming line-up and movies like &#8220;You&#8217;ve Got Mail.&#8221; TNA&#8217;s audience\u00a0flips to male-heavy viewership, creating the challenge of trying to sell Impact\u00a0individually to specific advertisers.<\/p>\n<p>Through the first 13 weeks on Pop, Impact&#8217;s first-run demo split was\u00a067 percent males 18-49 and 33 percent females 18-49.<\/p>\n<p>TNA&#8217;s strength is bringing in more total viewers than any other program on the network. However,\u00a0the show has yet to bring\u00a0in the ad dollars of lower-rated re-runs.<\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-1513364025\"><div id=\"pwtor-675461073\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Pop TV is finding out what Spike TV and Destination America found out that it&#8217;s difficult to sell ad time on pro wrestling television, especially non-WWE pro wrestling. WWE has its own struggles commanding top-dollar <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/04\/12\/pwtorch-report-ad-revenue-points-pop-bumped-impacts-tuesday-night-replay\/\" title=\"PWTorch Report &#8211; Ad Revenue points to why Pop bumped Impact&#8217;s Tuesday night replay\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1011,120,204,202],"class_list":["post-16344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-pop-tv","tag-tna","tag-tna-impact","tag-tna-wrestling"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/10\/Impact_3x21.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/16344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=16344"}],"version-history":[{"count":1,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/16344\/revisions"}],"predecessor-version":[{"id":16345,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/16344\/revisions\/16345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/1550"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=16344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=16344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=16344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}