{"id":17561,"date":"2016-04-26T23:00:40","date_gmt":"2016-04-27T04:00:40","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=17561"},"modified":"2016-04-29T11:58:16","modified_gmt":"2016-04-29T16:58:16","slug":"report-tna-moving-tv-production-nashville-facility-execs-working-warehouse-role-aroluxe-trying-develop-next-segway-will-new-investment-keep-company-afloat","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/04\/26\/report-tna-moving-tv-production-nashville-facility-execs-working-warehouse-role-aroluxe-trying-develop-next-segway-will-new-investment-keep-company-afloat\/","title":{"rendered":"UPDATED Report &#8211; TNA moving TV Production to Nashville facility, execs working out of warehouse, role of Aroluxe &#038; potential new investor(s) to keep the company afloat?, Sinclair added to key players in the mix"},"content":{"rendered":"<div id=\"pwtor-107231407\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>During a major transition period for TNA, the company has moved its TV production operations to a new studio location called Skyway Studios in Nashville, reports <a href=\"http:\/\/www.tennessean.com\/story\/money\/2016\/04\/25\/nashville-based-tna-wrestling-moves-production-facility\/83506480\/\" target=\"_blank\">The Tennessean newspaper<\/a>.<\/p>\n<p>TNA has moved out if its long-time office location at\u00a0the\u00a0<a href=\"http:\/\/cumminsstation.com\/member-directory\/#t\" target=\"_blank\">Cummins Station business district<\/a> in Downtown Nashville.<\/p>\n<p>The newspaper reports that about 15 TNA executive staff members are now working out of the merchandise warehouse facility on the outskirts of town.<\/p>\n<p>Meanwhile, TNA needed a home for TV post-production to keep their shows flowing both domestically on Pop and internationally after moving out of their office.<\/p>\n<p>Enter Skyway Studios, which is a new full-service studio in Nashville that is <a href=\"http:\/\/www.bizjournals.com\/nashville\/blog\/real-estate\/2015\/08\/nashvilles-new-studio-aims-to-replicate-music-row.html\" target=\"_blank\">trying to lure in businesses to film and produce content<\/a>. The investors in the project expanded on a previous studio location to create a massive property that can house small-scale to large-scale TV, movie, and other entertainment projects.<\/p>\n<p>As part of moving their\u00a0TV production to Skyway, TNA was able to lower expenses by cutting overhead from their office location.<\/p>\n<p>According to TNA&#8217;s financial executive Dean Broadhead, TNA will be using the space for satellite upload of their TV shows, new TV production technology, and the studio\u00a0space to film content in post-production.<\/p>\n<p class=\"\">\u201c&#8217;Impact Wrestling&#8217;\u00a0is a well-known brand producing and delivering hundreds of hours of original content each year to millions of fans around the world, and we are pleased that they chose to house their operations at our facility,\u201d said Julie Stadler,\u00a0CEO and owner of Skyway Studios,\u00a0referring to the company by the name of its TV show.<\/p><div id=\"pwtor-142197681\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Our new home for <a href=\"https:\/\/twitter.com\/impactwrestling?ref_src=twsrc%5Etfw\">@IMPACTWRESTLING<\/a>   <\/p>\n<p>Watch us every Tuesday 9\/8c on <a href=\"https:\/\/twitter.com\/PopTV?ref_src=twsrc%5Etfw\">@PopTV<\/a>. <a href=\"https:\/\/t.co\/rTpb1nZ8L4\">pic.twitter.com\/rTpb1nZ8L4<\/a><\/p>\n<p>&mdash; John Gaburick (@JohnGaburick) <a href=\"https:\/\/twitter.com\/JohnGaburick\/status\/725753465876697088?ref_src=twsrc%5Etfw\">April 28, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"\">The overarching issue, though, is whether TNA can obtain investment funding to keep the company going. TNA spokesman Eric Barnes declined to comment to the newspaper on TNA&#8217;s active search for new investors.<\/p>\n<p class=\"\">Barnes did say\u00a0TNA is looking for new office space in the <span style=\"text-decoration: underline;\">Brentwood<\/span> or Green Hills neighborhoods in Nashville.<\/p>\n<p class=\"\">Not mentioned by the newspaper is the role of another Nashville-area company Aroluxe, a small media company based in <span style=\"text-decoration: underline;\">Brentwood<\/span> that provides services ranging from\u00a0TV Production to marketing strategy to web advertising.<\/p>\n<p class=\"\"><a href=\"http:\/\/www.aroluxe.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-17562\" src=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/04\/HarrisBros-300x200.png\" alt=\"HarrisBros\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/04\/HarrisBros-300x200.png 300w, https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/04\/HarrisBros.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The Harris Twins (Ron &amp; Don Harris) are executives with the company and essentially took over the behind-the-scenes production operations at TV tapings. TNA partnered with AO1 Productions last year to handle production, but the relationship soured very quickly.<\/p>\n<p class=\"\">As of the beginning of this year, the Harris Twins took over as the new agents trying to get production workers paid on time through their company.<\/p>\n<p class=\"\">It was rumored that Aroluxe was considering going beyond\u00a0their TV production work through the Harris Twins to being a key investor\/financier for TNA.<\/p>\n<p class=\"\">This follows country music star Toby Keith dropping out of consideration, <a href=\"http:\/\/www.pwtorch.com\/site\/2016\/04\/18\/jim-ross-reveals-key-issues-facing-tna-following-toby-keiths-attempted-investment\/\">per close friend Jim Ross in a blog at jrsbarbq.com earlier this month<\/a>, because of various qualifications TNA management\u00a0placed in the terms of a potential deal.<\/p>\n<p class=\"\">Aroluxe was formed in 2014 as part of a merger between a marketing company and health services provider. One of their first big tasks was &#8220;repositioning&#8221; the Segway product in the marketplace and trying to re-engage people in the brand using social media.<\/p><div id=\"pwtor-3690709690\" class=\"pwtor-content-1 pwtor-entity-placement\"><!-- Tag ID: pwtorchcom_test_300x600 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __300x600\" id=\"pwtorchcom_test_300x600\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x600\", slotId: \"pwtorchcom_test_300x600\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p class=\"\">The interesting back-story on the Segway deal is that <span style=\"text-decoration: underline;\">Brentw00d<\/span>-based Summit Strategic Investments CEO Roger Brown acquired the product\u00a0in 2013. Brown&#8217;s brother, Jason Brown, works for Aroluxe. After Aroluxe propped up Segway <a href=\"http:\/\/www.aroluxe.com\/portfolio-item\/segway-web-design\/?lightbox=true\" target=\"_blank\">through their brand repositioning strategy<\/a>, Roger Brown sold Segway in 2015.<\/p>\n<p class=\"\">According to a newspaper profile in 2015, Roger Brown said he has completed 50 merger &amp; acquisition transactions in the past 17 years of business operations.<\/p>\n<p class=\"\"><a href=\"http:\/\/www.venturenashville.com\/nashvilles-roger-brown-sells-segway-but-continues-m-a-cms-1079\" target=\"_blank\">According to VentureNashville.com<\/a>, &#8220;a\u00a0directory of M&amp;A professionals online suggests Brown&#8217;s targets typically have under $100 MM enterprise value, and includes small bolt-on deals.&#8221; In Brown&#8217;s words, he targets companies that are &#8220;asset rich, with anemic cash flow.&#8221;<\/p>\n<p class=\"\">Enter TNA. Brown&#8217;s SSI company is reportedly interested in investing in TNA through the connection to Brown&#8217;s brother, Jason, at Aroluxe. <a href=\"http:\/\/www.prowrestlingsheet.com\/tna-wrestling-million-dollar-investment-firm\/\" target=\"_blank\">Pro Wrestling Sheet<\/a> reported last week that SSI was interested in buying a stake in TNA, but it&#8217;s unclear how much. The idea being SSI would handle the financing aspect and Aroluxe would handle the core TV operations and likely the marketing aspect to get TNA up and running again.<\/p>\n<p class=\"\"><a href=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/04\/AroluxeJohnson.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-17563\" src=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/04\/AroluxeJohnson-196x300.png\" alt=\"AroluxeJohnson\" width=\"196\" height=\"300\" srcset=\"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/04\/AroluxeJohnson-196x300.png 196w, https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/04\/AroluxeJohnson.png 235w\" sizes=\"auto, (max-width: 196px) 100vw, 196px\" \/><\/a>Aroluxe&#8217;s marketing success with Segway was spearheaded by their executive team.\u00a0Earlier this year, Aroluxe <a href=\"http:\/\/www.nashvillepost.com\/business\/people\/article\/20488000\/brentwood-ad-agency-aroluxe-names-ceo\" target=\"_blank\">officially named\u00a0advertising veteran David Johnson to the CEO role<\/a>. Johnson has been tasked with developing\u00a0new businesses such as the Segway project.<\/p>\n<div id=\"platform-access\" data-identifier=\"\" data-registration=\"0\">\n<p>&#8220;I&#8217;m excited about this opportunity and the team that we have built at Aroluxe,&#8221; Johnson said in a January press release. &#8220;We have surrounded ourselves with top tier talent [and have] built a tremendous infrastructure. We&#8217;re poised for excellent growth in 2016. And with a few new key strategic partnerships in place, I&#8217;m confident in our ability to continue our success.&#8221;<\/p>\n<\/div>\n<p class=\"\">Is TNA one of those &#8220;new strategic partnerships?&#8221; Johnson&#8217;s background is as interesting part of the story.<\/p>\n<p class=\"\">Johnson was a senior account executive at Sinclair Broadcasting Group (parent company of Ring of Honor) from March 2002 until October 2013. He then became managing partner of the Ela Lux Media company in November 2013.<\/p>\n<p class=\"\">Ela Lux was the marketing company that merged with the health care company Intell.io to form Aroluxe. Johnson oversaw operations of the new company until officially being named CEO in January.<\/p>\n<p class=\"\">Earlier this year, Sinclair Broadcasting was\u00a0rumored to be interested in investing in TNA, especially after acquiring the Tennis Channel and lining up a potential re-branding for the network. ROH and TNA programming\u00a0were tied at the hip on Destination America in 2015 and now on Fight Network in 2016.<\/p>\n<p class=\"\">However, at this stage, it seems unlikely that Sinclair has actual interest in investing in TNA&#8217;s operations, despite the connection to former employee Johnson and rumors of kicking the tires on a potential investment.<\/p>\n<p class=\"\">***<\/p>\n<p class=\"\"><strong>UPDATE:\u00a0<\/strong>Since the\u00a0report on Tuesday morning, PWTorch has learned that Sinclair has renewed interest in investing in TNA. The company was not impressed by the initial offer earlier this year. However, a second set of talks has made Sinclair interested again after TNA submitted a better offer. The recent\u00a0development makes them a key player in the mix along with SSI.<\/p>\n<p class=\"\">***<\/p>\n<p class=\"\">The big question\u00a0is how much capital Aroluxe has available to invest in TNA.\u00a0Since TNA is a privately held company, it&#8217;s unclear what their market value is. But, with revenue streams drying up from running domestic PPVs infrequently, negotiating a shared-revenue TV deal with Pop, and trying to keep\u00a0international TV deals in-place, it&#8217;s apparent TNA needs outside help to keep the company going, even after cutting expenses by moving out of their office.<\/p>\n<p class=\"\">SSI&#8217;s Roger Brown targets smaller companies with a track-record or potential upside, making it seem like SSI would provide the financing\u00a0and Aroluxe would provide TV &amp; marketing services, such as re-branding TNA by moving\u00a0away from the &#8220;TNA&#8221; acronym.<\/p>\n<div class=\"entry-content clearfix\">\n<p>\u201cAs I\u2019ve said before, it may be best for the company to re-brand themselves and move on from the public perception that the brand currently has in the marketplace,&#8221; <a href=\"http:\/\/www.pwtorch.com\/site\/2016\/04\/18\/jim-ross-reveals-key-issues-facing-tna-following-toby-keiths-attempted-investment\/\">wrote Jim Ross in detailing TNA&#8217;s previous talks with Toby Keith<\/a>. &#8220;New name..new philosophy..new approach to their presentation based on the talents that they have to work with on a regular basis.&#8221;<\/p>\n<\/div>\n<p class=\"\">Aroluxe&#8217;s history of revitalizing brands like Segway, their connection to TNA through the Harris Brothers, and a potential investment by SSI appears to be the strategy going forward &#8211; if a deal goes through. Without the deal, it sounds like TNA will be strapped for cash going forward.<\/p>\n<p>\u201cApparently a new investor or buyer is at play for the struggling company,\u201d Ross wrote earlier this month. \u201cWithout significant, live event revenue, and a viable, PPV component in the revenue mix it will not be surprising to hear of any pro wrestling company being in financial peril. I hope that the eventual fate of TNA is much different than those within the company and others close to the matter are saying. <strong>Nonetheless, it is somewhat obvious that the next few months are going to be crucial in determining the future of the company<\/strong>.\u201d<\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-4285725127\"><div id=\"pwtor-1992615600\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>During a major transition period for TNA, the company has moved its TV production operations to a new studio location called Skyway Studios in Nashville, reports The Tennessean newspaper. TNA has moved out if its <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/04\/26\/report-tna-moving-tv-production-nashville-facility-execs-working-warehouse-role-aroluxe-trying-develop-next-segway-will-new-investment-keep-company-afloat\/\" title=\"UPDATED Report &#8211; TNA moving TV Production to Nashville facility, execs working out of warehouse, role of Aroluxe &#038; potential new investor(s) to keep the company afloat?, Sinclair added to key players in the mix\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[120,204,202],"class_list":["post-17561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_tna","tag-tna","tag-tna-impact","tag-tna-wrestling"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/10\/TNA_3x2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/17561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=17561"}],"version-history":[{"count":9,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/17561\/revisions"}],"predecessor-version":[{"id":17804,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/17561\/revisions\/17804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/1551"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=17561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=17561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=17561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}