{"id":19137,"date":"2016-05-12T15:44:49","date_gmt":"2016-05-12T20:44:49","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=19137"},"modified":"2016-07-11T13:07:05","modified_gmt":"2016-07-11T18:07:05","slug":"511-lucha-underground-viewership-big-shift-lu-arrived-nearly-audience-last-week","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/05\/12\/511-lucha-underground-viewership-big-shift-lu-arrived-nearly-audience-last-week\/","title":{"rendered":"5\/11 Lucha Underground Viewership &#8211; big shift in how LU arrived at nearly same audience as last week"},"content":{"rendered":"<div id=\"pwtor-2302167181\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>This week&#8217;s Lucha Underground episode produced a &#8230; &#8220;unique&#8221; mix of viewership with heavy concentration in the replay hour.<\/p>\n<p><strong>Lucha Underground Viewership Tracking<\/strong><\/p>\n<p>&#8211;\u00a0<strong>May 11:\u00a0<\/strong>Lucha Underground drew a combined audience of 177,000 viewers, very close to 180,000 viewers last week. How they got there is the interesting part.<\/p>\n<p>Lucha only drew 96,000 first-run viewers, down from 138k last week. It was the second-fewest first-run viewers this year.<\/p>\n<p>However, the replay jumped to 81,000 viewers, nearly doubling 42k last week. It was the second-most replay viewers this year.<\/p>\n<p>&#8211; DEMOGRAPHICS: Lucha&#8217;s median age was 54.9 years-old, younger than last week.<\/p>\n<p>However, the show only drew 29,000 adults 18-49 viewers in the first-run timeslot, the fewest of the year.<\/p>\n<p>Also in the first-run airing, 90 percent of the audience was males 18-49, leaving only 10 percent females 18-49. Lucha tied for the fewest f18-49 viewers of the year.<\/p><div id=\"pwtor-2905329584\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>Lucha has lost a considerable number of female viewers the past three weeks&#8230;<\/p>\n<p><strong>Female 18-49 Tracking<\/strong><\/p>\n<ul>\n<li>Weeks 1-13: average split of 76% m18-49 and 24% f18-49<\/li>\n<li>Week 14: split of 84\/16<\/li>\n<li>Week 15: split of 91\/9<\/li>\n<li>Week 16: split of 90\/10<\/li>\n<\/ul>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-2260684602\"><div id=\"pwtor-3158747501\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>This week&#8217;s Lucha Underground episode produced a &#8230; &#8220;unique&#8221; mix of viewership with heavy concentration in the replay hour. Lucha Underground Viewership Tracking &#8211;\u00a0May 11:\u00a0Lucha Underground drew a combined audience of 177,000 viewers, very close <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/05\/12\/511-lucha-underground-viewership-big-shift-lu-arrived-nearly-audience-last-week\/\" title=\"5\/11 Lucha Underground Viewership &#8211; big shift in how LU arrived at nearly same audience as last week\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":5165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3380],"tags":[902,717],"class_list":["post-19137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lucha-news","tag-el-rey-network","tag-lucha-underground"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2015\/12\/LuchaUnderground.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/19137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=19137"}],"version-history":[{"count":1,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/19137\/revisions"}],"predecessor-version":[{"id":19138,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/19137\/revisions\/19138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/5165"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=19137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=19137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=19137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}