{"id":211693,"date":"2026-02-06T23:25:23","date_gmt":"2026-02-07T05:25:23","guid":{"rendered":"https:\/\/www.pwtorch.com\/site\/?p=211693"},"modified":"2026-02-06T23:27:03","modified_gmt":"2026-02-07T05:27:03","slug":"tko-president-mark-shapiro-says-wwe-and-ufc-are-both-20-billion-properties","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2026\/02\/06\/tko-president-mark-shapiro-says-wwe-and-ufc-are-both-20-billion-properties\/","title":{"rendered":"TKO President Mark Shapiro says WWE and UFC are both &#8220;$20 Billion&#8221; properties"},"content":{"rendered":"<div id=\"pwtor-2221559862\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>TKO president Mark Shapiro appeared with TKO CEO Ari Emanual and revealed the value of UFC and WWE during an appearance on the Feb. 6 edition of <a href=\"https:\/\/www.youtube.com\/watch?v=jx67ILsyR8s\" target=\"_blank\" rel=\"noopener\">The Pat McAfee Show<\/a>. Shapiro and Emanual were discussing their newest property, Zuffa Boxing, which they believe can get to the same level business-wise as UFC and WWE. &#8220;I think that business for us can be as big as our UFC and WWE business,\u201d said Emanuel.<\/p>\n<p>Shapiro then added, \u201cUFC and WWE are $20 billion properties, $20 billion each. Boxing, give us some time. It\u2019s a huge grower.\u201d<\/p>\n<p>TKO has expanded its portfolio this past year adding Zuffa Boxing to its portfolio, which already included WWE and UFC. Zuffa Boxing currently airs on Paramount + after reaching a deal with the streaming platform in Sept. 2025. Paramount + is also the new home of UFC Numbered Events, which had previously aired on ESPN as PPVs until Paramount + began airing them in January 2026.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Pat McAfee Show Live From Super Bowl Radio Row | Friday February 6th 2026\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jx67ILsyR8s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-1242458487\"><div id=\"pwtor-2929365010\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>TKO president Mark Shapiro appeared with TKO CEO Ari Emanual and revealed the value of UFC and WWE during an appearance on the Feb. 6 edition of The Pat McAfee Show. Shapiro and Emanual were <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2026\/02\/06\/tko-president-mark-shapiro-says-wwe-and-ufc-are-both-20-billion-properties\/\" title=\"TKO President Mark Shapiro says WWE and UFC are both &#8220;$20 Billion&#8221; properties\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":6,"featured_media":165618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-211693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prowrestlingnews","category-news_wwe"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2023\/09\/Screenshot-2023-09-12-at-2.19.51-PM.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/211693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=211693"}],"version-history":[{"count":3,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/211693\/revisions"}],"predecessor-version":[{"id":211697,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/211693\/revisions\/211697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/165618"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=211693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=211693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=211693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}