{"id":22370,"date":"2016-06-10T14:36:58","date_gmt":"2016-06-10T19:36:58","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=22370"},"modified":"2016-06-10T14:37:07","modified_gmt":"2016-06-10T19:37:07","slug":"66-raw-tv-quarter-hour-ratings-happened-third-hour","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/06\/10\/66-raw-tv-quarter-hour-ratings-happened-third-hour\/","title":{"rendered":"6\/6 Raw TV Quarter-Hour Ratings &#8211; Cena-Styles huge audience, what happened in the third hour?"},"content":{"rendered":"<div id=\"pwtor-2869845989\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>WWE Raw on Monday, June 6 included an <a href=\"http:\/\/www.pwtorch.com\/site\/2016\/06\/07\/66-wwe-raw-tv-ratings-extremely-mixed-bag-monday-night\/\">historical second-to-third-hour decline in TV viewership<\/a>.<\/p>\n<p>The quarter-hour ratings indicate that Raw peaked in a big way at the top of the second hour for\u00a0the John Cena-A.J. Styles exchange. Then, the third hour started very poorly and never recovered.<\/p>\n<p>WWE broke from the recent formula of putting their most-important content at the top of the third hour to try to save the hour. Instead, Cena-Styles went at the top of the second hour to maximize viewership. The feud built on last week&#8217;s opening exchange&#8230;<\/p>\n<ul>\n<li>5\/30 Raw &#8211; Q9 (Cena-Styles): 1.68 m18-49 rating \/ 1.056 million viewers<\/li>\n<li>6\/6 Raw &#8211; Q5 (Cena-Styles): 1.86 m18-49 rating \/ 1.173 million viewers<\/li>\n<\/ul>\n<p>The surge in Q5 viewership led to Raw&#8217;s second hour hitting a two-month high point and the overall m18-49 demographic increasing one-tenth of a rating from last week.<\/p>\n<p>Then, the third hour started with\u00a0a poorly-presented Kevin Owens vs. Dean Ambrose match. Even watching the broadcast live, it felt like a cold match with both men already in the ring without lead-in and nothing on the line.<\/p>\n<p>The rest of the hour had no chance and the audience did not come back for the over-run in the &#8220;fourth hour&#8221; of Raw for New Day vs. The Club.<\/p>\n<p><strong>June 6\u00a0Raw &#8211; Top Segments<\/strong><\/p>\n<p>(1)\u00a0John Cena-A.J. Styles confrontation (Q5 &#8211; top of the second\u00a0hour).<\/p><div id=\"pwtor-1309976062\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>(2) Enzo Amore &amp; Big Cass, then facing The Vaudevillains (Q6 &#8211; follow-through from Q5).<\/p>\n<p>(3) Opening Segment with six dudes on ladders, Teddy Long, and Stephanie McMahon. (Q1).<\/p>\n<p><strong>June 6 Raw &#8211; Audience\u00a0Flow<\/strong><\/p>\n<ul>\n<li>First Hour: 3.371 million viewers<\/li>\n<li>Second Hour: 3.490 million viewers (two-month high)<\/li>\n<li>Third Hour: 2.903 million viewers (16.8% decline &#8211; largest drop in three-hour Raw history)<\/li>\n<li><strong>AVERAGE: 3.254 million viewers<\/strong><\/li>\n<\/ul>\n<ul>\n<li>First Hour: 1.47 m18-49 rating<\/li>\n<li>Second Hour: 1.63 m18-49 rating<\/li>\n<li>Third Hour: 1.36 m18-49 rating (16.6% decline &#8211; matching overall audience)<\/li>\n<li><strong>AVERAGE: 1.48 m18-49 rating<\/strong><\/li>\n<\/ul>\n<p>***<\/p>\n<p>PWTorch received a quarter-hour and minute-by-minute break down in the bellwether\u00a0males 18-49 demographic&#8230;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>June 6\u00a0Raw &#8211; M18-49 Break Down<\/strong><\/span><\/p>\n<p><strong>OVERALL SHOW AVG.: 1.48 rating \/ 932,000 viewers<\/strong><\/p>\n<p>&#8211; Q1: 1.59 rating \/ 1.001 million viewers<\/p><div id=\"pwtor-2313423757\" class=\"pwtor-content-1 pwtor-entity-placement\"><!-- Tag ID: pwtorchcom_test_300x600 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __300x600\" id=\"pwtorchcom_test_300x600\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x600\", slotId: \"pwtorchcom_test_300x600\" });\r\n  <\/script>\r\n<\/div><\/div>\n<ul>\n<li>The opening segment peaked with 1.139 million viewers at 8:12 p.m. for the end of the segment before break.<\/li>\n<\/ul>\n<p>&#8211; Q2: 1.37 rating \/ 862,000 viewers<\/p>\n<p>&#8211; Q3: 1.44 rating\/ 908,000 viewers<\/p>\n<p>&#8211; Q4: 1.48 rating\/ 931,000 viewers<\/p>\n<p><strong>HOUR AVG.: 1.47 rating \/ 926,000 viewers<\/strong><\/p>\n<p><a href=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/06\/CenaStyles.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-22392\" src=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/06\/CenaStyles-195x300.png\" alt=\"CenaStyles\" width=\"195\" height=\"300\" srcset=\"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/06\/CenaStyles-195x300.png 195w, https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/06\/CenaStyles.png 302w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/><\/a>&#8211; Q5: 1.86 rating \/ 1.173 million viewers (26% increase from Q4)<\/p>\n<ul>\n<li>John Cena and A.J. Styles dominated the show.<\/li>\n<li>The peak audience of the segment and the show was 1.298 million viewers at 9:11 p.m. at the climax\u00a0of the promo exchange.<\/li>\n<li>Last week&#8217;s Q9 segment with Cena-Styles drew a 1.68 rating \/ 1.056 million viewers.<\/li>\n<li>The historical comparison is Daniel Bryan&#8217;s retirement speech on the February 8 Raw.\n<ul>\n<li>The Q14 over-run for Bryan&#8217;s speech scored a 1.86 m18-49 rating and averaged 1.173 million m18-49 viewers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&#8211; Q6: 1.70 rating\/ 1.069 million viewers<\/p>\n<ul>\n<li>Enzo Amore &amp; Big Cass vs. The Vaudevillains drew the second-highest audience of the show building on the Cena-Styles momentum.<\/li>\n<\/ul>\n<p>&#8211; Q7: 1.56 rating \/ 980,000 viewers<\/p>\n<ul>\n<li>The end of the Alberto Del Rio vs. Sami Zayn match was the last time Raw topped 1.0 million viewers for the rest of the show. No minute from\u00a0Q8\u00a0to the\u00a0over-run reached\u00a01.0 million.<\/li>\n<\/ul>\n<p>&#8211; Q8: 1.41 rating \/ 888,000 viewers<\/p>\n<p><strong>HOUR AVG.: 1.63 rating \/ 1.028 million viewers<\/strong><\/p>\n<p>&#8211; Q9: 1.45 rating \/ 914,000 viewers (minimal 2.8% increase)<\/p>\n<ul>\n<li>From here, the show kept falling all the way to the over-run&#8230;<\/li>\n<\/ul>\n<p>&#8211; Q10: 1.38 rating \/ 872,000 viewers<\/p>\n<p>&#8211; Q11: 1.31 rating \/ 823,000 viewers<\/p>\n<p>&#8211; Q12: 1.30 rating \/ 817,000 viewers<\/p>\n<p><strong>HOUR AVG.: 1.36 rating \/ 856,000 viewers<\/strong><\/p>\n<p>&#8211; OVER-RUN: 1.29 rating \/ 814,000 viewers<\/p>\n<p><strong>OVERALL SHOW AVG.: 1.48 rating \/ 932,000 viewers<\/strong><\/p>\n<p><a href=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/06\/RawJune6Qts.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22393\" src=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/06\/RawJune6Qts.png\" alt=\"RawJune6Qts\" width=\"347\" height=\"369\" srcset=\"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/06\/RawJune6Qts.png 347w, https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/06\/RawJune6Qts-282x300.png 282w\" sizes=\"auto, (max-width: 347px) 100vw, 347px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-3471947240\"><div id=\"pwtor-1481536524\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>WWE Raw on Monday, June 6 included an historical second-to-third-hour decline in TV viewership. The quarter-hour ratings indicate that Raw peaked in a big way at the top of the second hour for\u00a0the John Cena-A.J. <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/06\/10\/66-raw-tv-quarter-hour-ratings-happened-third-hour\/\" title=\"6\/6 Raw TV Quarter-Hour Ratings &#8211; Cena-Styles huge audience, what happened in the third hour?\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[3027,96,491,401,71,112],"class_list":["post-22370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-okc-raw","tag-raw","tag-raw-tv-ratings","tag-tv-ratings","tag-wwe","tag-wwe-raw"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/10\/Rawlogo_3x2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/22370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=22370"}],"version-history":[{"count":3,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/22370\/revisions"}],"predecessor-version":[{"id":22395,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/22370\/revisions\/22395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/1567"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=22370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=22370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=22370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}