{"id":23897,"date":"2016-06-24T11:34:04","date_gmt":"2016-06-24T16:34:04","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=23897"},"modified":"2016-06-24T13:23:51","modified_gmt":"2016-06-24T18:23:51","slug":"videos-stephanie-mcmahon-john-cena-travel-cannes-spread-message-wwe-steph-talks-clever-marketing-savvy-audience","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/06\/24\/videos-stephanie-mcmahon-john-cena-travel-cannes-spread-message-wwe-steph-talks-clever-marketing-savvy-audience\/","title":{"rendered":"Videos &#8211; Stephanie McMahon &#038; John Cena travel to Cannes to &#8220;spread message of WWE,&#8221; Steph talks clever marketing to &#8220;savvy&#8221; audience"},"content":{"rendered":"<div id=\"pwtor-2794593619\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>WWE executive Stephanie McMahon and top star John Cena traveled to the Cannes Lions International Festival in France to &#8220;spread the message&#8221; of what WWE is about to reach potential brand partners.<\/p>\n<p>In two separate interviews, Stephanie emphasized WWE trying to find crafty ways to market their product to a savvy fanbase.<\/p>\n<p>&#8220;The audience is very savvy today. They know when they&#8217;re being marketed to, so it&#8217;s important for you to take that\u00a0extra step, go the\u00a0extra mile, create customized content so that it integrates in a way that is entertaining to them and still relates to the brand,&#8221; Stephanie told <a href=\"https:\/\/youtu.be\/qre1swAhg7s?list=PLNoW8IoHWYZxq59PZu7O7uGkENPlQ_008\" target=\"_blank\">Cannes Lions TV in an interview with Cena<\/a>.<\/p>\n<p>Stephanie said virtually the same thing to AdWeek in an interview about WWE&#8217;s marketing approach.<\/p>\n<p>&#8220;We don&#8217;t just force-messaging. The audience is really savvy. They know they&#8217;re being marketed to. But, if you do it in a clever and integrated way, then they&#8217;re more\u00a0responsive. They really do listen and engage differently, because they are appreciative to\u00a0that brand for taking the time to do something customized for them,&#8221; <a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/why-wrestlings-biggest-brand-came-cannes-and-why-it-fits-right-172241\" target=\"_blank\">Stephanie told AdWeek<\/a>.<\/p>\n<p>Stephanie added that one of her chief jobs is trying to educate &#8220;non-initiated&#8221;\u00a0people or companies about why they should be interested in working with WWE.<\/p>\n<p>&#8220;For the non-initiated, there are definitely misperceptions about our\u00a0brand,&#8221; Stephanie told AdWeek. &#8220;That&#8217;s one of my jobs as Chief Brand Officer is going out there and\u00a0educate people. It still may not be someone&#8217;s\u00a0cup of tea &#8211; we&#8217;re not going to\u00a0appeal to everybody &#8211; but it&#8217;s a heck of a lot of fun. If I can get someone to come to a show, that&#8217;s the best way for me to sell them on what we are, because they experience it.&#8221;<\/p>\n<p>Stephanie also emphasized WWE&#8217;s social media push as a way to get out their messages to the audience, hoping to engage the audience to then drive revenue.<\/p><div id=\"pwtor-3116706718\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>&#8220;You need to have a way to engage with your fanbase. And, I mean engage. Not just push messaging out, not just &#8216;pay attention to the messaging\u00a0coming in,&#8217; but responding. It&#8217;s that conversation &#8211; that&#8217;s what social media is all about. And, leveraging and utilizing all of your distribution platforms &#8211; whatever they might be &#8211; for your brand.&#8221;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qre1swAhg7s?list=PLNoW8IoHWYZxq59PZu7O7uGkENPlQ_008\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><object id=\"flashObj\" width=\"652\" height=\"367\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=9,0,47,0\"><param name=\"movie\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&amp;isUI=1\" \/><param name=\"bgcolor\" value=\"#FFFFFF\" \/><param name=\"flashVars\" value=\"videoId=4983811924001&amp;playerID=899459040001&amp;playerKey=AQ~~,AAAAAEMe8RQ~,R8iUD_53FI-fFhu9OAo50DzmPhxRXuK4&amp;domain=embed&amp;dynamicStreaming=true\" \/><param name=\"base\" value=\"http:\/\/admin.brightcove.com\" \/><param name=\"seamlesstabbing\" value=\"false\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"swLiveConnect\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><\/object><\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-375454233\"><div id=\"pwtor-3360751263\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>WWE executive Stephanie McMahon and top star John Cena traveled to the Cannes Lions International Festival in France to &#8220;spread the message&#8221; of what WWE is about to reach potential brand partners. In two separate <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/06\/24\/videos-stephanie-mcmahon-john-cena-travel-cannes-spread-message-wwe-steph-talks-clever-marketing-savvy-audience\/\" title=\"Videos &#8211; Stephanie McMahon &#038; John Cena travel to Cannes to &#8220;spread message of WWE,&#8221; Steph talks clever marketing to &#8220;savvy&#8221; audience\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":19547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[116,250,71],"class_list":["post-23897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-john-cena","tag-stephanie-mcmahon","tag-wwe"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/05\/McMahonStephanie_3x2book.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/23897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=23897"}],"version-history":[{"count":1,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/23897\/revisions"}],"predecessor-version":[{"id":23898,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/23897\/revisions\/23898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/19547"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=23897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=23897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=23897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}