{"id":25387,"date":"2016-07-12T11:45:29","date_gmt":"2016-07-12T16:45:29","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=25387"},"modified":"2016-07-12T12:20:13","modified_gmt":"2016-07-12T17:20:13","slug":"new-john-cena-marketing-approach-cena-abc-news-interview-future-wrestling-business-ideas-changing-wwes-perception-self-aware","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/07\/12\/new-john-cena-marketing-approach-cena-abc-news-interview-future-wrestling-business-ideas-changing-wwes-perception-self-aware\/","title":{"rendered":"The New John Cena marketing approach &#8211; Cena ABC News interview &#8211; future in wrestling, business ideas, changing WWE&#8217;s perception, being self-aware"},"content":{"rendered":"<div id=\"pwtor-1075506684\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>Throughout John Cena&#8217;s run on top of WWE over the past 12 years, John Cena&#8217;s promotional message was presenting his character in a positive, unflawed light, while defending the nature of WWE programming in the post-Attitude Era. Rarely was there a glimpse into the real thoughts of John Cena while promoting &#8220;John Cena.&#8221;<\/p>\n<p>Phase 2 of Cena&#8217;s promotional message is acknowledging what crowds have expressed for over a decade, while attempting to bond himself with the audience by &#8220;being real&#8221; about the product.<\/p>\n<p>&#8220;I know that I love live audiences, I love live shows. I love to show a different side of myself,&#8221; Cena <a href=\"http:\/\/abcnews.go.com\/Entertainment\/john-cena-talks-espys-accidental-career-retire\/story?id=40384664\" target=\"_blank\">told ABC News<\/a> promoting his role hosting the ESPYs on Wednesday.<\/p>\n<p>&#8220;I can\u2019t (on WWE TV). But I can over here. So I think it\u2019s a great way to satisfy my own creative urges of wanting to be a bad guy, and satisfying the consumer of like, \u2018Will this guy ever change his demeanor?\u2019 Yes, you just gotta go over here to see it.&#8221;<\/p>\n<p>Cena was candid about other topics in the lengthy interview with ABC News. It captures the difference between Phase 1 of\u00a0Cena trying to push forward a spotless\u00a0message about his character and WWE to &#8220;re-educate the general public&#8221; on WWE, but now Phase 2 is\u00a0putting himself out there in different situations, like the comedy movie &#8220;Trainwreck,&#8221; trying to spread a more &#8220;real&#8221; message about himself and WWE.<\/p>\n<p>&#8220;I love what I do so much, and I\u2019m not ignorant to how sports entertainment is perceived,&#8221; Cena said. &#8220;So, an opportunity like this from ESPN to kind of captain the ship on the biggest night of sports and entertainment &#8230; it\u2019s vehicles like that that can help change perception, and I don\u2019t look at it like a career goal, I look at it as appreciation for not just myself, for everybody.&#8221;<\/p>\n<p>Cena said he recognizes he has a shelf life as a featured star on WWE TV, which has given him a sense of urgency to tap into\u00a0a decade-plus on top of WWE to help the company. Meanwhile, he&#8217;s actively pursuing behind-the-scenes ideas for Phase 3 of his WWE run.<\/p>\n<p>&#8220;Everybody\u2019s like \u2018Okay, when are you getting out of wrestling to do movies?\u2019 And they\u2019re baffled when I\u2019m like, \u2018I\u2019m not!\u2019 I want it to be acceptable to do both. Why would I turn off 650 million global viewers? Why would I turn off half a billion social accounts? Why would I turn off the fun?&#8221; Cena said.<\/p><div id=\"pwtor-2903163700\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>&#8220;I\u2019m going to do this as long as I physically can,&#8221; he added. &#8220;There is a definitive end in sight. But man, I\u2019m gonna milk it for all that it\u2019s worth. And not like, \u2018I\u2019m gonna hang on to my spot man.\u2019 &#8230; I just want to be involved, I want to be able to contribute because the noise and the appreciation, like that is such wonderful psychology to be able to manipulate.<\/p>\n<p>&#8220;I think the second that I become self-aware of like, \u2018Hey man, what you\u2019re doing is extremely physical.\u2019 That\u2019s the second where my approach to the creative process will change, the product will change &#8230; and that\u2019s when the people say, \u2018Okay, he\u2019s missing stuff.&#8221;<\/p>\n<p>Cena recently slid into a business role joining Triple H and other executives announcing <a href=\"http:\/\/www.pwtorch.com\/site\/2016\/06\/16\/wwe-announces-new-era-china-details-tv-deal-september-live-show-new-signee-triple-h-john-cena-press-conference\/\">WWE&#8217;s push into China<\/a>. He might even have a future in the marketing department.<\/p>\n<p>&#8220;I design all my own merchandise. &#8230; I come up with the marketing of it and &#8230; I\u2019m really in tune to our live event. &#8230; I love the business,&#8221; he said. &#8220;You gotta work hard now because the entertainment business, you know, it\u2019s not guaranteed.&#8221;<\/p>\n<p>Cena said in five years he hopes to still be doing the &#8220;balancing act&#8221; in and out of the ring. Whether he&#8217;s still able to wrestle\u00a0full-time is the big question.\u00a0&#8220;I would like to be able to sit at this table and confidently say, &#8216;See! You can do it all!'&#8221; Cena said.<\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-1648013609\"><div id=\"pwtor-1422362930\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Throughout John Cena&#8217;s run on top of WWE over the past 12 years, John Cena&#8217;s promotional message was presenting his character in a positive, unflawed light, while defending the nature of WWE programming in the <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/07\/12\/new-john-cena-marketing-approach-cena-abc-news-interview-future-wrestling-business-ideas-changing-wwes-perception-self-aware\/\" title=\"The New John Cena marketing approach &#8211; Cena ABC News interview &#8211; future in wrestling, business ideas, changing WWE&#8217;s perception, being self-aware\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":3876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[2788,116,71,2790,2830],"class_list":["post-25387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-espys","tag-john-cena","tag-wwe","tag-wwe-espn","tag-wwe-espys"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2015\/11\/CenaPhotoWK_3x2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/25387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=25387"}],"version-history":[{"count":2,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/25387\/revisions"}],"predecessor-version":[{"id":25393,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/25387\/revisions\/25393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/3876"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=25387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=25387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=25387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}