{"id":27222,"date":"2016-07-28T08:11:57","date_gmt":"2016-07-28T13:11:57","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=27222"},"modified":"2016-07-28T09:19:46","modified_gmt":"2016-07-28T14:19:46","slug":"wwe-q2-2016-wrestlemania-32-total-revenue-report","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/07\/28\/wwe-q2-2016-wrestlemania-32-total-revenue-report\/","title":{"rendered":"WWE Q2 2016 &#8211; WrestleMania 32 Revenue Report &#038; high cost of Live Event"},"content":{"rendered":"<div id=\"pwtor-909762437\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>WWE&#8217;s WrestleMania 32 event produced $29.4 million in revenue contributing to the Second Quarter 2016 financial results.<\/p>\n<p>Last year, WrestleMania 31 contributed\u00a0$24.9 million to\u00a0First Quarter 2015 revenue.<\/p>\n<p>However, WM32 was so expensive to produce that it reduced business operating profits by $0.2 million in the second quarter.<\/p>\n<p>WWE noted in their financial release: &#8220;Specifically, the current year event reduced Media division (profit)\u00a0by $17.5 million as the event\u2019s production costs more than offset its related pay-per-view revenue, and the event increased Live Event and Consumer Products OIBDA by $17.3 million on a combined basis from ticket and merchandise sales.&#8221;<\/p>\n<p>Sticking with costs,\u00a0WWE reported $21.5 million of production and talent costs associated with WrestleMania.<\/p>\n<p>This\u00a0meant WWE essentially broke even from a\u00a0live event perspective, as WWE noted that the WrestleMania live event &#8220;generated revenue of approximately $21.5 million in the current year quarter.&#8221;<\/p>\n<p><strong>Break Down of WM32 Revenue (Q2-2016)<\/strong><\/p>\n<ul>\n<li><strong>TOTAL CONTRIBUTION: $29.4 million<\/strong><\/li>\n<li>Live Event: $21.5 million<\/li>\n<li>Network Subs attributed to WM32: $4.0 million<\/li>\n<li>Venue Merchandise: $3.9 million<\/li>\n<\/ul>\n<p>For comparison purposes&#8230;<\/p><div id=\"pwtor-1505094814\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p><strong>Break Down of WM31 Revenue (Q1-2015)<\/strong><\/p>\n<ul>\n<li><strong>TOTAL CONTRIBUTION: $24.9 million<\/strong><\/li>\n<li>Live Event: $15.7 million<\/li>\n<li>Network\/PPV Buys: $4.9 million<\/li>\n<li>Venue Merch: $3.3 million<\/li>\n<li>TV Rights Fees: $1.0 million<\/li>\n<\/ul>\n<p>The key item is a reduction in Network PPV Revenue attributed to WrestleMania. It appears with WWE offering Mania for free to new Network subscribers, WWE did not report as much revenue directly related to the Network as last year.<\/p>\n<p><em>More Reports\u00a0@ <a href=\"http:\/\/www.pwtorch.com\/site\/tag\/wwe-q2-2016\" target=\"_blank\">WWE Q2 2016 Central<\/a>.<\/em><\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-3302603636\"><div id=\"pwtor-1152801857\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>WWE&#8217;s WrestleMania 32 event produced $29.4 million in revenue contributing to the Second Quarter 2016 financial results. Last year, WrestleMania 31 contributed\u00a0$24.9 million to\u00a0First Quarter 2015 revenue. However, WM32 was so expensive to produce that <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/07\/28\/wwe-q2-2016-wrestlemania-32-total-revenue-report\/\" title=\"WWE Q2 2016 &#8211; WrestleMania 32 Revenue Report &#038; high cost of Live Event\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":6878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[133,132,71,3526,1710,689,3465],"class_list":["post-27222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-wm32","tag-wrestlemania","tag-wwe","tag-wwe-business","tag-wwe-earnings","tag-wwe-financials","tag-wwe-q2-2016"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2015\/12\/WM32.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/27222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=27222"}],"version-history":[{"count":2,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/27222\/revisions"}],"predecessor-version":[{"id":27401,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/27222\/revisions\/27401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/6878"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=27222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=27222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=27222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}