{"id":27253,"date":"2016-07-27T15:00:10","date_gmt":"2016-07-27T20:00:10","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=27253"},"modified":"2016-07-28T02:17:13","modified_gmt":"2016-07-28T07:17:13","slug":"726-wwe-smackdown-social-media","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/07\/27\/726-wwe-smackdown-social-media\/","title":{"rendered":"7\/26 WWE Smackdown Social Media &#8211; SD Live draws half of Raw&#8217;s Twitter activity"},"content":{"rendered":"<div id=\"pwtor-3978510435\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p><strong>By James Caldwell, PWTorch assistant editor<\/strong><\/p>\n<p>The first official Smackdown Live episode of the new era got off to a slow start in social media activity Tuesday night.<\/p>\n<p><strong>WWE Smackdown Social Media Tracking<\/strong><\/p>\n<p><strong>July 26:\u00a0<\/strong>Smackdown Live generated\u00a0about half of the tweets of <a href=\"http:\/\/www.pwtorch.com\/site\/2016\/07\/20\/719-live-smackdownwwe-draft-social-media-huge-surge-near-wrestlemania-level\/\">last week&#8217;s Live Smackdown\/Draft special<\/a> and <a href=\"http:\/\/www.pwtorch.com\/site\/2016\/07\/26\/725-raw-social-media\/\">Monday&#8217;s Raw on July 25<\/a>.<\/p>\n<p>Smackdown&#8217;s metrics were 133,000 tweets and 33,000 unique authors.<\/p>\n<p>Last week&#8217;s SD\/Draft produced 279,000 tweets. Also, Monday&#8217;s Raw generated exactly two times that of Smackdown with 266,000 tweets.<\/p>\n<p>Raw&#8217;s extra hour inflates their social activity compared to Smackdown, but Smackdown&#8217;s average was down significantly&#8230;<\/p>\n<p>&#8211; Smackdown&#8217;s unique authors of 33k compares to 49k last Tuesday night and 47k for Raw.<\/p><div id=\"pwtor-3968285705\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>The numbers translate to 4.0 tweets per person for Smackdown Live, 5.7 tweets\u00a0last Tuesday, and 5.7 tweets Monday night on Raw.<\/p>\n<p>&#8211; Smackdown ranked #2 in <a href=\"http:\/\/www.nielsensocial.com\/nielsentwittertvratings\/daily\/#SeriesSpecials\" target=\"_blank\">Nielsen&#8217;s Twitter TV Ratings on Tuesday night<\/a>, trailing the Democratic National Convention. Smackdown finished ahead of &#8220;The Bachelorette&#8221; on ABC, which topped Raw on Monday night with a lot more social media activity.<\/p>\n<figure id=\"attachment_27358\" aria-describedby=\"caption-attachment-27358\" style=\"width: 327px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-27358 size-full\" src=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/07\/RawSDSocialWeek1.png\" alt=\"RawSDSocialWeek1\" width=\"327\" height=\"80\" srcset=\"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/07\/RawSDSocialWeek1.png 327w, https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/07\/RawSDSocialWeek1-300x73.png 300w, https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/07\/RawSDSocialWeek1-326x80.png 326w\" sizes=\"auto, (max-width: 327px) 100vw, 327px\" \/><figcaption id=\"caption-attachment-27358\" class=\"wp-caption-text\">Raw vs. Smackdown Social Media Activity &#8211; Week 1 (July 25 Raw &amp; July 26 Smackdown)<\/figcaption><\/figure>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-3642412883\"><div id=\"pwtor-1463133529\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>By James Caldwell, PWTorch assistant editor The first official Smackdown Live episode of the new era got off to a slow start in social media activity Tuesday night. WWE Smackdown Social Media Tracking July 26:\u00a0Smackdown <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/07\/27\/726-wwe-smackdown-social-media\/\" title=\"7\/26 WWE Smackdown Social Media &#8211; SD Live draws half of Raw&#8217;s Twitter activity\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[3516,1394,72,2872,71,117],"class_list":["post-27253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-july-26-smackdown","tag-live-smackdown","tag-smackdown","tag-smackdown-live","tag-wwe","tag-wwe-smackdown"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/10\/SDlogo_3x2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/27253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=27253"}],"version-history":[{"count":2,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/27253\/revisions"}],"predecessor-version":[{"id":27359,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/27253\/revisions\/27359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/1232"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=27253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=27253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=27253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}