{"id":27480,"date":"2016-07-28T15:00:00","date_gmt":"2016-07-28T20:00:00","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=27480"},"modified":"2016-07-29T01:54:40","modified_gmt":"2016-07-29T06:54:40","slug":"wwe-q2-2016-full-live-events-revenue-attendance-break-first-half-2016-wrestlemania-offsets-soft-domestic-business-plus-solid-intl-growth","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/07\/28\/wwe-q2-2016-full-live-events-revenue-attendance-break-first-half-2016-wrestlemania-offsets-soft-domestic-business-plus-solid-intl-growth\/","title":{"rendered":"WWE Q2 2016 &#8211; Full Live Events Revenue &#038; Attendance break down for first-half of 2016 &#8211; WrestleMania offsets soft domestic business, plus solid int&#8217;l growth"},"content":{"rendered":"<div id=\"pwtor-1659958723\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p><strong>By James Caldwell, PWTorch assistant editor<\/strong><\/p>\n<p>WrestleMania 32 was a monster event for WWE&#8217;s Live Event Revenue, helping offset declines in domestic live event attendance.<\/p>\n<p>For the first six months of 2016, WWE reported Live Event Revenue of $74.6 million, up 17 percent from $63.9 million in the first-half of 2015.<\/p>\n<p>However, average domestic attendance was down to 6,300 from 6,500 in 2015.<\/p>\n<p>WWE ran four fewer domestic events in the first-half of 2016, but the company\u00a0was still able to generate $61.1 million in domestic revenue. This was up 14 percent from $53.4 in the first-half of 2015 because of much higher ticket prices.<\/p>\n<p>A big chunk\u00a0of that increase in ticket prices can be attributed to WM32.\u00a0WWE also charged high ticket prices for their best seats at\u00a0TV tapings, PPVs, and house shows.<\/p>\n<p>The result was an average domestic ticket price of $64.19 per event, up 15 percent from $55.79 in the first-half of 2015.<\/p>\n<p>&#8211; Internationally, WWE made $13.5 million, up 29 percent from $10.5 million in the first six months of 2015.<\/p><div id=\"pwtor-814553770\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>This was mainly due to a big jump in international attendance &#8211; 8,000 average per event compared to\u00a06,200 in the first-half of 2015.<\/p>\n<p>WWE also ran one more international event, adding to the revenue total.<\/p>\n<p>Whereas domestic ticket prices went up 15 percent, international prices went down 12 percent &#8211; $60.35 in the current period from $68.93 in the first-half of 2015.<\/p>\n<p>WWE more than made up for the decline in ticket prices with a strong increase in international audience with a better mix of live event tours.<\/p>\n<p>&#8211; The overall result combining domestic and international attendance was nearly the same as the first-half of 2015, pointing to the non-Mania domestic events being soft in 2016.<\/p>\n<p>Total attendance was 1,044,900 (domestic and international), only slightly better than 1,041,500 in the first six months of 2015.<\/p>\n<p>Again, despite the WM32 record attendance, domestic attendance fell from 86 percent to 81 percent of the total in the first-half of 2016. And, domestic revenue fell from 84 percent to 82 percent of the total.<\/p>\n<p>That means international attendance increased from 14 percent to 19 percent. And, international revenue increased from 16 to 18 percent.<\/p><div id=\"pwtor-39373570\" class=\"pwtor-content-1 pwtor-entity-placement\"><!-- Tag ID: pwtorchcom_test_300x600 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __300x600\" id=\"pwtorchcom_test_300x600\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x600\", slotId: \"pwtorchcom_test_300x600\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27481\" src=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/07\/LiveEventAtt.png\" alt=\"LiveEventAtt\" width=\"596\" height=\"368\" srcset=\"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/07\/LiveEventAtt.png 596w, https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/07\/LiveEventAtt-300x185.png 300w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27482\" src=\"http:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/07\/WWELiveEvents.png\" alt=\"WWELiveEvents\" width=\"853\" height=\"724\" srcset=\"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/07\/WWELiveEvents.png 853w, https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/07\/WWELiveEvents-300x255.png 300w, https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/07\/WWELiveEvents-768x652.png 768w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-3628454351\"><div id=\"pwtor-2182747768\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>By James Caldwell, PWTorch assistant editor WrestleMania 32 was a monster event for WWE&#8217;s Live Event Revenue, helping offset declines in domestic live event attendance. For the first six months of 2016, WWE reported Live <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/07\/28\/wwe-q2-2016-full-live-events-revenue-attendance-break-first-half-2016-wrestlemania-offsets-soft-domestic-business-plus-solid-intl-growth\/\" title=\"WWE Q2 2016 &#8211; Full Live Events Revenue &#038; Attendance break down for first-half of 2016 &#8211; WrestleMania offsets soft domestic business, plus solid int&#8217;l growth\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":2513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[133,132,71,1710,689,3190,3465],"class_list":["post-27480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-wm32","tag-wrestlemania","tag-wwe","tag-wwe-earnings","tag-wwe-financials","tag-wwe-live-events","tag-wwe-q2-2016"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/11\/WWELive_3x2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/27480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=27480"}],"version-history":[{"count":1,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/27480\/revisions"}],"predecessor-version":[{"id":27483,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/27480\/revisions\/27483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/2513"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=27480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=27480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=27480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}