{"id":28137,"date":"2016-08-03T13:27:29","date_gmt":"2016-08-03T18:27:29","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=28137"},"modified":"2016-08-03T14:45:34","modified_gmt":"2016-08-03T19:45:34","slug":"82-wwe-smackdown-social-media-sd-live-tumbles-week-2-nielsen-introduces-facebook-tracking","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/08\/03\/82-wwe-smackdown-social-media-sd-live-tumbles-week-2-nielsen-introduces-facebook-tracking\/","title":{"rendered":"8\/2 WWE Smackdown Social Media &#8211; SD Live tumbles in Week 2; Nielsen introduces Facebook tracking"},"content":{"rendered":"<div id=\"pwtor-2446441725\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p><strong>By James Caldwell, PWTorch assistant editor<\/strong><\/p>\n<p>Following the lead of Monday&#8217;s Raw, Tuesday&#8217;s Smackdown tumbled 33-39 percent in <a href=\"http:\/\/www.nielsensocial.com\/socialcontentratings\/daily\/#SeriesSpecials\" target=\"_blank\">Nielsen&#8217;s Twitter TV Ratings<\/a>.<\/p>\n<p><strong>WWE Smackdown Social Media Tracking<\/strong><\/p>\n<p><strong>August 2:\u00a0<\/strong>WWE Smackdown ranked #2 in social media activity among series &amp; specials, trailing &#8220;Pretty Little Liars.&#8221;<\/p>\n<p>Smackdown also would have ranked #2 in the sports category behind Cardinals-Reds MLB baseball.<\/p>\n<p>Smackdown drew 89,000 tweets, down 33 percent from Week 1 of the &#8220;new era&#8221; last Tuesday.<\/p>\n<p>The number of unique authors was 20,000, down 39 percent from 33k last week.<\/p>\n<p>&#8211; Nielsen introduced a new way of reporting social media activity &#8211; the &#8220;Social Content Ratings,&#8221; which now include Facebook activity during a show.<\/p><div id=\"pwtor-3846019334\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>Facebook produced 113,000 &#8220;interactions&#8221; and 72,000 unique people writing about Smackdown, indicating there is more\u00a0of a Facebook than Twitter audience.<\/p>\n<p>Adding together Twitter and Facebook, Nielsen reported a total social media audience\u00a0of\u00a0202,000 interactions and 93,000 uniques.<\/p>\n<p>&#8211; Going forward, we will report the total &#8220;Social Content Ratings&#8221; for both Raw and Smackdown.<\/p>\n<h2 id=\"tablepress-22-name\" class=\"tablepress-table-name tablepress-table-name-id-22\">WWE Raw vs. Smackdown Live - Social Media Battle<\/h2>\n\n<table id=\"tablepress-22\" class=\"tablepress tablepress-id-22\" aria-labelledby=\"tablepress-22-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">WEEK<\/th><th class=\"column-2\">DATE<\/th><th class=\"column-3\">UNIQUES<\/th><th class=\"column-4\">TWEETS<\/th><th class=\"column-5\">TPP<\/th><th class=\"column-6\">NIGHT<br \/>\nRANK<\/th><th class=\"column-7\">WEEK<br \/>\nRANK<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">RAW (1-0)<br \/>\nSD<\/td><td class=\"column-2\">7\/25\/16<br \/>\n7\/26\/16<\/td><td class=\"column-3\">47,000<br \/>\n33,000<\/td><td class=\"column-4\">266,000<br \/>\n133,000<\/td><td class=\"column-5\">5.7<br \/>\n4.0<\/td><td class=\"column-6\">3<br \/>\n2<\/td><td class=\"column-7\">7<br \/>\n9<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">RAW (2-0)<br \/>\nSD<\/td><td class=\"column-2\">8\/1\/16<br \/>\n8\/2\/16<\/td><td class=\"column-3\">34,000<br \/>\n20,000<\/td><td class=\"column-4\">170,000<br \/>\n89,000<\/td><td class=\"column-5\">5.0<br \/>\n4.5<\/td><td class=\"column-6\">2<br \/>\n2<\/td><td class=\"column-7\">3<br \/>\n10<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">RAW (3-0)<br \/>\nSD<\/td><td class=\"column-2\">8\/8\/16<br \/>\n8\/9\/16<\/td><td class=\"column-3\">28,000<br \/>\n15,000<\/td><td class=\"column-4\">151,000<br \/>\n61,000<\/td><td class=\"column-5\">5.4<br \/>\n4.1<\/td><td class=\"column-6\">1<br \/>\nN\/R<\/td><td class=\"column-7\">3<br \/>\n8<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">RAW (4-0)<br \/>\nSD<\/td><td class=\"column-2\">8\/15\/16<br \/>\n8\/16\/16<\/td><td class=\"column-3\">30,000<br \/>\n18,000<\/td><td class=\"column-4\">153,000<br \/>\n78,000<\/td><td class=\"column-5\">5.1<br \/>\n4.3<\/td><td class=\"column-6\">1<br \/>\n2<\/td><td class=\"column-7\">2<br \/>\n9<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">RAW (5-0)<br \/>\nSD<\/td><td class=\"column-2\">8\/22\/16<br \/>\n8\/23\/16<\/td><td class=\"column-3\">44,000<br \/>\n24,000<\/td><td class=\"column-4\">228,000<br \/>\n95,000<\/td><td class=\"column-5\">5.2<br \/>\n4.0<\/td><td class=\"column-6\">1<br \/>\n2<\/td><td class=\"column-7\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-22 from cache -->\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-692799175\"><div id=\"pwtor-3417399554\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>By James Caldwell, PWTorch assistant editor Following the lead of Monday&#8217;s Raw, Tuesday&#8217;s Smackdown tumbled 33-39 percent in Nielsen&#8217;s Twitter TV Ratings. WWE Smackdown Social Media Tracking August 2:\u00a0WWE Smackdown ranked #2 in social media <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/08\/03\/82-wwe-smackdown-social-media-sd-live-tumbles-week-2-nielsen-introduces-facebook-tracking\/\" title=\"8\/2 WWE Smackdown Social Media &#8211; SD Live tumbles in Week 2; Nielsen introduces Facebook tracking\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":27171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[3564,3565,72,2901,3576,312,71,117],"class_list":["post-28137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-august-2-smackdown","tag-nashville-smackdown","tag-smackdown","tag-smackdown-social-media","tag-social-content-ratings","tag-twitter-tv-ratings","tag-wwe","tag-wwe-smackdown"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/post\/2016\/07\/Logo_SmackdownLive2016_3x2_600.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/28137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=28137"}],"version-history":[{"count":2,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/28137\/revisions"}],"predecessor-version":[{"id":28149,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/28137\/revisions\/28149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/27171"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=28137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=28137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=28137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}