{"id":5791,"date":"2015-12-14T12:38:46","date_gmt":"2015-12-14T18:38:46","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=5791"},"modified":"2015-12-14T12:38:46","modified_gmt":"2015-12-14T18:38:46","slug":"wwe-announces-coca-cola-sponsorship","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2015\/12\/14\/wwe-announces-coca-cola-sponsorship\/","title":{"rendered":"WWE announces Coca-Cola sponsorship"},"content":{"rendered":"<div id=\"pwtor-1662162694\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>As part of their collective marketing push with NBC Universal, WWE has signed\u00a0up\u00a0&#8220;blue chip brand&#8221; Coca-Cola for sponsorship of WWE programming.<\/p>\n<p>The first major sponsorship is for the annual &#8220;Tribute to the Troops&#8221; special, which will air Wednesday, December 23 on USA Network.<\/p>\n<p>&#8220;The partnership with Coca-Cola is a new collaboration between WWE and NBCUniversal and will include brand integration throughout the <i>WWE Tribute to the Troops<\/i> broadcast on USA Network,&#8221; WWE announced.<\/p>\n<p>&#8220;The partnership also provides one deserving military family with a VIP experience at <i>Tribute to the Troops<\/i>, including ringside seats to the event, and the opportunity to meet WWE Superstars and Divas. Coca-Cola commercial spots will air during the USA broadcast and on WWE Network, and WWE will develop behind-the-scenes content with WWE Superstars and Divas for its global digital and social media platforms.&#8221;<b><i><u><\/u><u><\/u><\/i><\/b><\/p>\n<p>In a press release on Monday morning,\u00a0WWE included quotes from marketing executive Michelle Wilson and the advertising department from NBCU on the new deal.<\/p>\n<p>\u201cWe are thrilled to share in this special event with WWE and Coca-Cola,\u201d said Dan Lovinger, Executive Vice President, Advertising Sales, NBCUniversal. \u201cWWE is known for family-friendly programming and they go above and beyond in their support of veterans and the military. <i>Tribute to the Troops<\/i> is such a unique opportunity to showcase that passion and we&#8217;re proud to partner with them.\u201d<\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-1912865274\"><div id=\"pwtor-2532379986\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>As part of their collective marketing push with NBC Universal, WWE has signed\u00a0up\u00a0&#8220;blue chip brand&#8221; Coca-Cola for sponsorship of WWE programming. The first major sponsorship is for the annual &#8220;Tribute to the Troops&#8221; special, which <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2015\/12\/14\/wwe-announces-coca-cola-sponsorship\/\" title=\"WWE announces Coca-Cola sponsorship\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":5784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[1344,1345,350,113,71],"class_list":["post-5791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-coca-cola","tag-nbcuniversal","tag-tribute-to-the-troops","tag-usa-network","tag-wwe"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/12\/WWEUSANet.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/5791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=5791"}],"version-history":[{"count":1,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/5791\/revisions"}],"predecessor-version":[{"id":5792,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/5791\/revisions\/5792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/5784"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=5791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=5791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=5791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}