{"id":6642,"date":"2016-01-04T12:17:25","date_gmt":"2016-01-04T18:17:25","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=6642"},"modified":"2016-01-04T14:38:11","modified_gmt":"2016-01-04T20:38:11","slug":"tna-draws-minimal-audience-for-pop-tv-debut","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/01\/04\/tna-draws-minimal-audience-for-pop-tv-debut\/","title":{"rendered":"Viewership for first two TNA airings on Pop TV"},"content":{"rendered":"<div id=\"pwtor-1961225861\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p><strong>TNA on Pop TV &#8211; December 29<\/strong><\/p>\n<p>Part 2 of TNA&#8217;s &#8220;Best of 2015&#8221; special drew a few more viewers than Part 1 on Pop TV.<\/p>\n<p>The airing on Tuesday, Dec. 29 drew 136,000 viewers, up from 111,000 viewers for the short-notice Pop debut on Dec. 22.<\/p>\n<p>The episode was again outdrawn by its lead-in, a &#8220;Days of Our Lives&#8221; soap opera airing, which drew 213,000 viewers.<\/p>\n<p>It was a similar demographic situation with Days of Our Lives splitting 20 percent males and 80 percent females.\u00a0Then, TNA\u00a0flipped to 57 percent males and 43 percent females.<\/p>\n<p>Through two airings, TNA has faced the hurdle of trying to create an entire\u00a0new audience with male-centered\u00a0programming on a female-centric cable channel.<\/p>\n<p>At least this week, TNA outdrew the movie that followed Impact&#8230;<\/p>\n<p>&#8211; 8:00 p.m. EST: Days of Our Lives drew 213,000 viewers<\/p><div id=\"pwtor-2653930442\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>&#8211; 9:00 p.m. EST: TNA drew 136,000 viewers<\/p>\n<p>&#8211; 11:00 p.m. EST: &#8220;August Rush&#8221; drew 98,000 viewers in late-night, down from 129k viewers for &#8220;Point Break&#8221; last week.<\/p>\n<p>***<\/p>\n<p><strong>TNA on Pop TV &#8211; December 22<\/strong><\/p>\n<p>The first TNA program to air on Pop TV drew just over 100,000 viewers on Tuesday night, December 22.<\/p>\n<p>Part 1 of the\u00a0&#8220;Best of TNA in 2015&#8221; drew 111,000 viewers, down 100,000 viewers from the lead-in. The follow-up programming in late night drew more viewers with 129,000 viewers.<\/p>\n<p>The progression was as follows&#8230;<\/p>\n<p>&#8211; 8:00 p.m. EST: Days of Our Lives drew 211,000 viewers<\/p><div id=\"pwtor-2639578637\" class=\"pwtor-content-1 pwtor-entity-placement\"><!-- Tag ID: pwtorchcom_test_300x600 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __300x600\" id=\"pwtorchcom_test_300x600\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x600\", slotId: \"pwtorchcom_test_300x600\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>&#8211; 9:00 p.m. EST: TNA\u00a0drew 111,000 viewers<\/p>\n<p>&#8211; 11:05 p.m. EST: &#8220;Point Break&#8221; movie drew 129,000 viewers<\/p>\n<p>Pop TV aired a block of soap opera programming from 6:30 to 9:00 p.m. EST that skewed heavily toward the female demographic.<\/p>\n<p>Viewers were in for a surprise when TNA Impact came on at 9:00, as the audience flipped to a male-skewing audience. However, not enough of the soap-opera audience\u00a0was\u00a0replaced by viewers who were aware of TNA having programming on a new night on a new channel on\u00a0short notice.<\/p>\n<p>Last week&#8217;s TNA Impact on Destination America on Wednesday night advertised a &#8220;Best Of&#8221; airing this Wednesday on Dest. America. That was moved to Pop, creating a litmus test for how many viewers TNA reached through social media and their website, had access to Pop, and then tuned in.<\/p>\n<p>Part 2 of the &#8220;Best Of&#8221; is next Tuesday, Dec. 29. This leads into Impact&#8217;s semi-live debut on Tuesday, January 5.<\/p>\n<p><strong>Days of Our Lives &#8211; 8:00 p.m.<\/strong><\/p>\n<ul>\n<li>211,000 viewers<\/li>\n<li>27 percent males 18-49 and 73 percent females 18-49<\/li>\n<li>Median Age: 58.0<\/li>\n<\/ul>\n<p><strong>TNA Best Of &#8211; 9:00 p.m.<\/strong><\/p>\n<ul>\n<li>111,000 viewers<\/li>\n<li>60 percent males 18-49 and 40 percent females 18-49<\/li>\n<li>Median Age: 52.7<\/li>\n<\/ul>\n<p><strong>Point Break &#8211; 11:05 p.m.<\/strong><\/p>\n<ul>\n<li>129,000 viewers<\/li>\n<li>65 percent males 18-49 and 35 percent females 18-49<\/li>\n<li>Median Age: 43.8<\/li>\n<\/ul>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-3508944183\"><div id=\"pwtor-1744219215\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>TNA on Pop TV &#8211; December 29 Part 2 of TNA&#8217;s &#8220;Best of 2015&#8221; special drew a few more viewers than Part 1 on Pop TV. The airing on Tuesday, Dec. 29 drew 136,000 viewers, <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/01\/04\/tna-draws-minimal-audience-for-pop-tv-debut\/\" title=\"Viewership for first two TNA airings on Pop TV\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[205,1011,120],"class_list":["post-6642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_tna","tag-destination-america","tag-pop-tv","tag-tna"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/10\/Impact_3x21.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/6642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=6642"}],"version-history":[{"count":3,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/6642\/revisions"}],"predecessor-version":[{"id":7348,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/6642\/revisions\/7348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/1550"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=6642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=6642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=6642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}