{"id":7755,"date":"2016-01-08T15:33:04","date_gmt":"2016-01-08T21:33:04","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=7755"},"modified":"2016-01-08T16:11:08","modified_gmt":"2016-01-08T22:11:08","slug":"2015-sd-tv-ratings-report-card-nearly-identical-decline-as-raw","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/01\/08\/2015-sd-tv-ratings-report-card-nearly-identical-decline-as-raw\/","title":{"rendered":"2015 SD TV Ratings Report Card &#8211; nearly identical decline as Raw"},"content":{"rendered":"<div id=\"pwtor-15526091\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>The best way to describe the 2015 Smackdown campaign Thursday nights on Syfy was a a bridge\u00a0from Friday nights in 2014 to USA Network in 2016.<\/p>\n<p>Otherwise, it was a poor year for Smackdown, following the lead of Raw, which dipped double-digit percentages across the board.<\/p>\n<p>Smackdown experienced a similar decline in TV ratings and viewership after establishing a presence Friday nights on Syfy. WWE tried to prop up Smackdown by moving\u00a0to the\u00a0more-desired Thursday night timeslot in 2015, but without wholesale changes to the format of Smackdown or increased marketing effort to\u00a0stand out from three-hour Raws, the move did not pan out.<\/p>\n<p>Smackdown <strong>averaged a 1.70 first-run TV rating on Friday nights in 2015<\/strong>, down two-tenths of a rating (10.5 percent) from a 1.90 average rating on Thursday nights in 2014.<\/p>\n<p>The drop-off was <a href=\"http:\/\/www.pwtorch.com\/site\/2015\/12\/31\/final-wwe-raw-tv-ratings-report-2015-the-decline-comparisons-future-outlook\/\" target=\"_blank\">almost identical to a 10.5 percent decline for Raw in 2015<\/a>.<\/p>\n<p>Smackdown <strong>averaged 2.361 million viewers on Friday nights in 2015<\/strong>, down 300,000 viewers (11.4 percent) from the average viewership on Thursday nights in 2014.<\/p>\n<p><strong>2015 WWE Smackdown\u00a0Break Down<\/strong><\/p>\n<p>&#8211; Highs: 2.06 rating (January 29 for a live Smackdown); 1.97 rating on Jan. 22 for a non-live Smackdown<\/p><div id=\"pwtor-3873778838\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>&#8211; Lows: 1.15 rating (Nov. 26 on Thanksgiving and Dec. 31 on New Year&#8217;s Eve); 1.42 rating on September 3 (Labor Day Weekend); 1.49 rating on Sept. 17 for a non-holiday Smackdown.<\/p>\n<p>&#8211; Final Avg. Rating: 1.70 (down 10.5 percent vs. 2014 on Friday nights)<\/p>\n<p>&#8211; Final Avg. Viewership: 2.361 million viewers (down 11.4 percent from 2014 on Friday nights)<\/p>\n<p>&#8211; Fall TV Averages: 1.53 rating and 2.112 million viewers (down from a 1.71 rating and 2.373 million viewers from Fall 2014 on Friday nights).<\/p>\n<p><strong>2015 SD\u00a0vs. Five Year Break Down on Friday Nights<\/strong><\/p>\n<p>&#8211; 2015: 1.70 rating \/ 2.361 million viewers (Thursdays)<\/p>\n<p>&#8211; 2014: 1.90 rating\u00a0\/ 2.667 million viewers<\/p>\n<p>&#8211; 2013:\u00a01.92 rating \/ 2.670 million viewers<\/p><div id=\"pwtor-1064296440\" class=\"pwtor-content-1 pwtor-entity-placement\"><!-- Tag ID: pwtorchcom_test_300x600 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __300x600\" id=\"pwtorchcom_test_300x600\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x600\", slotId: \"pwtorchcom_test_300x600\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>&#8211; 2012: 1.89 rating \/ 2.758 million viewers (the year was broken up by three live specials on Syfy and one live special on USA)<\/p>\n<p>&#8211; 2011: 1.92 rating \/ 2.901 million viewers<\/p>\n<p>&#8211; 2010: Smackdown moved from MyNetworkTV to Syfy in Fall 2010. The 14-week intro, which coincidentally included a New Year&#8217;s Eve rating like in 2015, was a 1.69 rating and 2.582 million viewers. The ratings of 2015 and Fall 2010 were nearly identical.<\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-782845220\"><div id=\"pwtor-3350996659\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>The best way to describe the 2015 Smackdown campaign Thursday nights on Syfy was a a bridge\u00a0from Friday nights in 2014 to USA Network in 2016. Otherwise, it was a poor year for Smackdown, following <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/01\/08\/2015-sd-tv-ratings-report-card-nearly-identical-decline-as-raw\/\" title=\"2015 SD TV Ratings Report Card &#8211; nearly identical decline as Raw\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[72,1496,71,117],"class_list":["post-7755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_wwe","tag-smackdown","tag-smackdown-tv-ratings","tag-wwe","tag-wwe-smackdown"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/10\/SDlogo_3x2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/7755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=7755"}],"version-history":[{"count":2,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/7755\/revisions"}],"predecessor-version":[{"id":7757,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/7755\/revisions\/7757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/1232"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=7755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=7755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=7755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}