{"id":8117,"date":"2016-01-21T12:00:55","date_gmt":"2016-01-21T18:00:55","guid":{"rendered":"http:\/\/www.pwtorch.com\/site\/?p=8117"},"modified":"2016-01-21T13:29:11","modified_gmt":"2016-01-21T19:29:11","slug":"jan12tnaimpactratings","status":"publish","type":"post","link":"https:\/\/www.pwtorch.com\/site\/2016\/01\/21\/jan12tnaimpactratings\/","title":{"rendered":"1\/12 Impact Viewers &#038; DVR Update for Week 2 on Pop TV"},"content":{"rendered":"<div id=\"pwtor-593898570\" class=\"pwtor-before-content pwtor-entity-placement\"><hr \/><b>SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)... <\/b>\r\n\r\n<iframe src=\"https:\/\/widget.spreaker.com\/player?show_id=3076978&theme=light&playlist=false&playlist-continuous=false&autoplay=false&live-autoplay=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true\" width=\"100%\" height=\"140px\" frameborder=\"0\"><\/iframe>\r\n<hr \/><\/div><p>Week 2 of TNA Impact on Pop TV upticked in combined viewership, but the channel still needs more distribution and more\u00a0awareness to\u00a0draw a respectable audience after <a href=\"http:\/\/www.pwtorch.com\/site\/2015\/12\/02\/pop-president-optimistic-tna-can-regain-spike-tv-audience-talks-business-plans-tuesday-nights\/\" target=\"_blank\">Pop&#8217;s president set lofty goals for the show<\/a>.<\/p>\n<p><strong>TNA Impact Viewership Tracking<\/strong><\/p>\n<p>&#8211; January 12: The following is a break down of Week 2 of TNA Impact on Pop TV, including DVR viewership.<\/p>\n<p>&#8211; First-Run audience: 288,000 viewers<\/p>\n<p>&#8211; Replay audience: 77,000 viewers<\/p>\n<p>&#8211; Combined Tuesday night audience:\u00a0365,000 viewers, up from 345,000 viewers for the debut episode.<\/p>\n<p>&#8211; <strong>UPDATE:<\/strong> DVR Viewing was 25,000 viewers, up from 13,000 on the debut.<\/p>\n<p>&#8211; The total live, replay, and DVR\u00a0audience was <strong>390,000 viewers<\/strong>, up from 358,000 last week.<\/p><div id=\"pwtor-3915720124\" class=\"pwtor-content pwtor-entity-placement\"><div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"pwtorchcom_test_300x250\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x250\", slotId: \"pwtorchcom_test_300x250\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p><strong>Demographics<\/strong><\/p>\n<p>&#8211; The bright spot for Impact was the show drew a median age of 44.8 years-old, falling within the 18-49 advertiser window.<\/p>\n<p>As a result, Impact drew 148,000 a18-49 viewers, up from only 96k a18-49 viewers last week.<\/p>\n<p>Impact also maintained last week&#8217;s male-female split with 59 percent males 18-49 and 41 percent females 18-49.<\/p>\n<p><strong>DVR Update:<\/strong>\u00a0There was very little DVR movement across the board. Adults 18-49 added\u00a0zero to a 0.12 rating.\u00a0Meanwhile, adults 18-34, adults 25-54, females 18-49, and males 18-49 all added 0.01.<\/p>\n<p>The top rating was males 18-49 moving from a 0.14 to a 0.15.<\/p>\n<p><strong>Perspective<\/strong><\/p>\n<p>&#8211; The down side is Impact is behind the pace of Destination America one year ago despite being available in more homes.<\/p><div id=\"pwtor-3500475170\" class=\"pwtor-content-1 pwtor-entity-placement\"><!-- Tag ID: pwtorchcom_test_300x600 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __300x600\" id=\"pwtorchcom_test_300x600\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_test_300x600\", slotId: \"pwtorchcom_test_300x600\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>One year ago, Impact drew a combined audience of 531,000 viewers, which was about half of what TNA was drawing on Spike TV at the end of their 2014 run.<\/p>\n<p>TNA is now drawing about two-thirds\u00a0of what they started with on Dest. America last year.<\/p>\n<p>Pop is available in 64.7 percent of households, versus 49.2 percent of households for Dest. America. Impact now has to try to rebuild an audience after transitioning from Spike to Dest. America, where they lost a portion of their audience, and try to re-find those viewers\u00a0on Pop.<\/p>\n<div class=\"pwtor-end-article-groups pwtor-entity-placement\" id=\"pwtor-984453871\"><div id=\"pwtor-1330041226\"><div align=\"center\" data-freestar-ad=\"__336x280\" id=\"pwtorchcom_medrec_3\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"pwtorchcom_medrec_3\", slotId: \"pwtorchcom_medrec_3\" });\r\n  <\/script>\r\n<\/div>\r\n\r\nTHANK YOU FOR VISITING<\/div><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Week 2 of TNA Impact on Pop TV upticked in combined viewership, but the channel still needs more distribution and more\u00a0awareness to\u00a0draw a respectable audience after Pop&#8217;s president set lofty goals for the show. TNA <a class=\"mh-excerpt-more\" href=\"https:\/\/www.pwtorch.com\/site\/2016\/01\/21\/jan12tnaimpactratings\/\" title=\"1\/12 Impact Viewers &#038; DVR Update for Week 2 on Pop TV\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[203,1011,120,204],"class_list":["post-8117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_tna","tag-impact-wrestling","tag-pop-tv","tag-tna","tag-tna-impact"],"jetpack_featured_media_url":"https:\/\/www.pwtorch.com\/site\/wp-content\/uploads\/2015\/10\/Impact_3x21.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/8117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/comments?post=8117"}],"version-history":[{"count":5,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/8117\/revisions"}],"predecessor-version":[{"id":8684,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/posts\/8117\/revisions\/8684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media\/1550"}],"wp:attachment":[{"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/media?parent=8117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/categories?post=8117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwtorch.com\/site\/wp-json\/wp\/v2\/tags?post=8117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}