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WWE News: WWE posts latest PPV buy figures for Breaking Point, Hell in a Cell, Bragging Rights

Dec 3, 2009 - 11:47:44 PM
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By James Caldwell, Torch assistant editor

WWE updated their monthly business figures today with new information on the last three WWE PPVs, not including Survivor Series in November.

It's obvious why WWE is dropping "Breaking Point" from the schedule in 2010, as the PPV drew fewer than 200,000 buys in early estimates. BP is currently the least-successful PPV of 2009. By comparison, the Unforgiven PPV in the same slot in 2008 drew 211,000 buys.

The Hell in a Cell PPV from early October drew just under 300,000 buys in early estimates. The No Mercy PPV in the same timeslot in 2008 drew 261,000 buys. It appears WWE found a successful PPV concept to replace No Mercy.

Early estimates for the Bragging Rights PPV held in late October are right at 200,000 buys, which is stronger than the 153,000 buys for the Cyber Sunday PPV in October last year. In 2007, the Cyber Sunday PPV drew 194,000 buys.

Caldwell's Analysis: The WWE audience said good-bye to Breaking Point, which had no chance of working when WWE rarely incorporates submissions into their regular TV matches unless a specific wrestler uses it as part of his/her standard offense. It appears the audience liked Hell in a Cell and Bragging Rights, though. Two out of three on the new "concept PPVs" is something to build on.


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