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WWE News: WWE issues press release on upcoming Raw guest hosts; interesting decision not to focus on UFC PPV headliner

May 27, 2010 - 2:34:52 PM
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By James Caldwell, Torch assistant editor

RawLogoOrig_WK150_89.jpg
WWE issued a press release today noting the next group of WWE Raw guest hosts. WWE emphasized Ashton Kutcher having "a number of surprises in store for the Raw roster" when he guest-hosts Monday's show on Memorial Day.

WWE also listed the castmembers from the A-Team movie guest-hosting on June 7, including UFC fighter Quinton "Rampage" Jackson.

Jackson headlines UFC's PPV this weekend and he has appeared on ESPN this week hyping the fight. WWE did not identify Jackson as a UFC fighter or emphasize it's a big "get" for WWE, especially if he wins his fight against Rashad Evans on Saturday night.

The press release also noted Mark Feuerstein from the "Royal Pains" show on USA Network guest-hosting on June 14. WWE added that Feuerstein is in WWE Studios's upcoming movie, "Knucklehead," featuring Big Show.

Caldwell's Analysis: WWE does not acknowledge UFC affecting their PPV business, so it's only natural they wouldn't acknowledge a major UFC PPV headliner appearing on Raw even if it would help market next week's show. WWE would argue against drawing attention to a UFC PPV headliner on Raw because they believe they're targeting a different audience than UFC does. Also, WWE wants to continue using the Raw guest-hosting concept to feature stars promoting movies, such as Kutcher promoting "Killers" and Jackson promoting "A-Team," to seem more mainstream as an "entertainment" property.


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