By James Caldwell, Torch assistant editor

Syfy issued a very detailed press release today describing their promotional effort behind Smackdown's move to Syfy starting this Friday night.

Some of the interesting places to find Smackdown content through Syfy's marketing campaign will be Virgin Airlines, gas pumps that have "NBC Everywhere" video players, and Yahoo Sports.

"Syfy has launched an ambitious, multi-pronged national marketing campaign reaching consumers via social networking sites, airlines, in-person appearances, cutting edge creative spots, WWE live events, WWE DVD releases, and on digital platforms such as YouTube, video games, wireless, and Twitter," said Syfy in the release.

In the always-interesting list of WWE stars that are part of the Smackdown brand, Syfy listed: "Undertaker, Rey Mysterio, Big Show, Kane, Kofi Kingston, C.M. Punk, Jack Swagger, "Dashing" Cody Rhodes, Michelle McCool, Kelly Kelly, and Layla."

Syfy also announced a promotional sponsorship with Five-Hour Energy for the live premiere episode on Friday. More details on their promotional efforts are as follows:

"Syfy will promote the series with videos on select Virgin America flights, and NBC Everywhere content distribution on Taxi TV and gas pumps.

In addition, Syfy is reaching out to SmackDown's strong Hispanic and African-American audience through targeted outdoor advertising in select markets and promotions with sister networks Telemundo and mun2. Digital media outlets including YouTube, Facebook, IGN and Yahoo! Sports will all be presenting SmackDown videos."

Link: Full press release available on thefutoncritic.com.

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