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WWE News: Live Smackdown TV ratings are in - last Friday's episode tops Super Smackdown; Syfy pleased & not pleased by two items

Jul 5, 2012 - 5:40:15 PM
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By James Caldwell, PWTorch assistant editor

SD_140_132.jpg
The live WWE Super Smackdown episode on Tuesday, July 3 scored a 1.70 rating, which was down one-tenth of a rating compared to Friday's taped Smackdown episode last week.

Smackdown averaged 2.54 million viewers, which was down 3.6 percent compared to the taped Friday episode four days earlier.

Super Smackdown did reverse a downward trend for the live specials. The previous live special on April 10 averaged a dismal 2.24 million viewers and the February special averaged 2.33 million viewers.

Live Smackdown Ratings Trend

11/29/11 - 2.00 rating
2/21/12 - 1.67 rating
4/10/12 - 1.50 rating
7/3/12 - 1.70 rating

-- On cable TV Tuesday night, Smackdown ranked #8 in overall viewers (the first hour ranked #1 on cable TV). Syfy will be pleased with a #1 ranking in key male demos on Tuesday night.

Syfy will not be pleased with the "Haunted Highway" episode that was heavily promoted during Smackdown drawing fewer than one million viewers following Smackdown. Also, Highway drew less than half of Smackdown's key male audience.

Caldwell's Analysis: This week's Smackdown formula arriving at a mixed-bag performance is ... better-hyped live special + more time in-between live specials - wrestling fans being creatures of habit - Great American Bash theme not resonating with today's audience - Fourth of July week - everything you need from Smackdown happening on Raw.

Meanwhile, the post-Smackdown performance of Haunted Highway proved yet again why wrestling is not a good lead-in for additional programming since wrestling viewers check in and check out. It captures why it's difficult for Network programmers to package wrestling with other shows in prime time windows because wrestling has a stand-alone audience.


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