By James Caldwell, PWTorch assistant editor

"Can anyone please explain to me what the Miz-Michael Strahan segment was supposed to accomplish on Raw? That was good? Or productive?" wrote former WWE star Matt Hardy on Twitter following Monday's Raw guest-hosted by NFL celebrity Michael Strahan.

Following a series of tweets, Hardy clarified his position: "Yes, have him (Strahan) on the show, that's smart business. But the creative behind his segment was counterproductive & confusing, IMO."

Hardy presented an argument that WWE has to clean up its Creative approach and be more sophisticated in how it presents its TV product following skits such as the Strahan-Miz segment.

"A fictional show doesn't have 2 be complex. If it sets parameters, stay true 2 them, makes sense, keeps continuity, it works," Hardy tweeted.

"WWE's product has to become more sophisticated in an era where TV like Breaking Bad, Walking Dead, & SOA thrive," he added. "The problem is NOT the PG content. It's the substance of the content & continuity of the product."

Caldwell's Analysis: The other issue is when you have a celebrity appear on Raw and he comes across like he's "above the show" - even unintentionally or through bad TV writing - by taking a curtain call after a skit or breaking the fourth wall by looking into the camera during a backstage segment, it takes viewers out of the show and almost makes them feel ashamed to watch a wrestling show that they want to get sucked into but get it thrown in their faces that it's a put-on. Almost as if it the joke is on the viewers for suspending disbelief for a "silly wrestling show."

It's bad for business, all around, but WWE is so focused on corporate-friendly product placement and celebrity tie-ins and other things that "enhance the WWE brand" to be taken seriously in the marketplace that they're hurting their core business. Just look at this year's WrestleMania as a prime example.

[Torch photo credit Wade Keller (c) PWTorch.com]

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