12/16 TNA Impact Viewers – the final airing on Dest. America, comparison to lead-in

By James Caldwell, PWTorch assistant editor


TNA finished its run on Destination America with its smallest audience for an original airing. Of course, the episode was bumped out of prime time to a late-night 11:00 p.m. airing.

TNA Impact Viewership Tracking

December 16: Impact drew 155,000 viewers at 11:00 p.m., down from 269,000 for the first-run airing at 9:00 p.m. last Wednesday.

The 155,000 viewers was right at ROH’s average audience of 150,882 in the same timeslot when ROH was bumped out of prime time to one airing at 11:00 p.m.

Also, the Mountain Monsters programming that aired in place of Impact in prime time drew close to what Impact was drawing.

Mountain Monsters drew 150,000 viewers at 8:00 p.m. (an hour before Impact’s regular timeslot), then the second episode at 9:00 p.m. drew 244,000 viewers when Impact normally would have aired.

Impact averaged 269,000 viewers in that timeslot during the Fall TV season.

– In the demographics, Impact’s median age was 55.6 years-old in the late-night timeslot. The adults 18-49 audience was minimal, but it split 55 percent males 18-49 and 45 percent females 18-49.

Caldwell’s Analysis: It’s worth noting that most of TNA’s audience are casual viewers, so a significant portion probably tuned in at 9:00, did not see Impact, and did not know to find Impact at 11:00. Now TNA has to bring viewers along to Pop TV in January.

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