SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
TNA finished its run on Destination America with its smallest audience for an original airing. Of course, the episode was bumped out of prime time to a late-night 11:00 p.m. airing.
TNA Impact Viewership Tracking
– December 16: Impact drew 155,000 viewers at 11:00 p.m., down from 269,000 for the first-run airing at 9:00 p.m. last Wednesday.
The 155,000 viewers was right at ROH’s average audience of 150,882 in the same timeslot when ROH was bumped out of prime time to one airing at 11:00 p.m.
Also, the Mountain Monsters programming that aired in place of Impact in prime time drew close to what Impact was drawing.
Mountain Monsters drew 150,000 viewers at 8:00 p.m. (an hour before Impact’s regular timeslot), then the second episode at 9:00 p.m. drew 244,000 viewers when Impact normally would have aired.
Impact averaged 269,000 viewers in that timeslot during the Fall TV season.
– In the demographics, Impact’s median age was 55.6 years-old in the late-night timeslot. The adults 18-49 audience was minimal, but it split 55 percent males 18-49 and 45 percent females 18-49.
Caldwell’s Analysis: It’s worth noting that most of TNA’s audience are casual viewers, so a significant portion probably tuned in at 9:00, did not see Impact, and did not know to find Impact at 11:00. Now TNA has to bring viewers along to Pop TV in January.