SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
TNA Impact has declined three consecutive weeks since reaching their peak audience on Pop TV at the end of January. Will next week’s Lockdown-themed episode help?
TNA Impact Viewership Tracking
– February 16: Impact drew a combined audience of 360,000 viewers, down seven percent from last week’s audience.
The first airing at 9:00 p.m. EST drew 273,000 viewers, virtually even with 276k first-run viewers last week.
However, the replay fell to 87,000 viewers, down sharply from 112k viewers last week.
– Impact was a mixed bag in the break down of the show. The median age was 49.5 years-old, reversing a two-week trend of falling outside of the 18-49 window.
As a result, Impact drew the most a18-49 viewers and males 18-49 viewers in three weeks.
However, Impact continues to struggle to draw female viewers. The f18-49 audience declined from last week, dropping from 29 to 26 percent. Impact remains a heavy male-driven show on a female-centric network with this week’s split of 74 percent m18-49 and 26 percent f18-49.