Impact Rating: Viewership drops in week two of 2017, perspective on how it compares to late 2016 (w/Keller’s Analysis)

By Wade Keller, PWTorch editor


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TNA Impact last night drew 277,000 viewers. That is below the 290,000 for the season premiere. It’s also well below the 297,000 December average (excluding the “Best of” shows) and the ten week rolling average to end 2016 of 331,000 for the first-run episodes.

Keller’s Analysis: TNA couldn’t have begun the year with less buzz, and last week’s “season premiere” was good, but a flat version of good. It was a passably enjoyable two hour wrestling show, but with no incentive or excitement to tune in next week. So no surprise there was a drop-off. TNA will need to generate some buzz with the current occasional viewers to give them incentive to make Impact “appointment TV” again if they hope to rebound to 350,000 viewership numbers, and they’re just not doing that at this point. It’s also not great news regarding the influence the Hardys have on the product right now that with all of the “Internet buzz” for their gimmick, it hasn’t translated into being a ratings difference-maker in any sustained measurable way. They could have done a better job by really hyping the Hardys vs. Wolves match last week, but their focus was on the One Night Only PPV instead.

5 Comments on Impact Rating: Viewership drops in week two of 2017, perspective on how it compares to late 2016 (w/Keller’s Analysis)

  1. They are really struggling so far on the new year. Which is too bad. It was a good show with EC3 and Lashley beginning the show. And Broken Brothers vs Wolves ending the show.

  2. They are struggling so far in this early 2017. Which is too bad. Because it was a good show last night with EC3 and Lashley opening the show and Broken Brothers vs Wolves closing the show.

  3. After refusing to watch for a year, we tuned in this week’s show. Good show that would have looked better had the Lashley battle been the main event. Also, who is booking Mike Bennet so badly? All in all, good enough to convince us to watch again next wee.

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