7/25 Raw Social Media – Raw slips in rankings, but hits year-high Twitter stat

By James Caldwell, PWTorch assistant editor


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Monday’s WWE Raw generated similar social media activity as the Battleground PPV on Sunday – about the same number of people tweeting about the show, but a huge jump in tweets, pointing to stronger engagement.

WWE Raw Social Media Tracking

– July 25: The first Raw of a “new era” ranked #3 in Nielsen’s Twitter TV Ratings on Monday night, trailing the one-off Democratic National Convention and ABC’s “The Bachelorette.”

Raw drew 47,000 unique authors tweeting about the show, slightly more than 45,000 uniques last week.

However, total tweets was 266,000, up 51 percent from last week’s volume of 176,000.

That averages to 5.7 tweets per person, which lands right at the 2016 high-point of 5.6 for the post-WrestleMania Raw on April 4.

The Twitter engagement looks impressive compared to last week’s show, which generated a year-low of only 3.9.

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