11/23 Raw Social Media – mixed bag post-PPV

By James Caldwell, PWTorch assistant editor


Monday’s Raw delivered another mixed bag in Nielsen’s Twitter TV Ratings following the Survivor Series PPV, where a new WWE champion was determined.

WWE Raw Social Media Tracking

— November 23: Raw’s unique Twitter audience was 1.363 million, up seven percent from 1.277 million last week. Comparatively, the post-HIAC Raw in October drew 1.581 million uniques.

Raw’s total impressions were 7.307 million, down nine percent from last week’s impressions of 8.026 million.

Also, Raw ranked #2 among series & specials for the second consecutive week. Last week, Raw trailed “The Voice” on NBC. This week, Raw trailed “Dancing with the Stars” on ABC. There was a surprise elimination on Night 1 of DWTS’s two-night season finale that created enough chatter to top Raw.

If compared to one-off sports programming, Raw would have ranked #5 behind the NFL Monday Night Football game on ESPN, plus an NBA game and two college basketball games.

WWE Raw Social Media Scoresheet 2015

– Unique High: 3.563 million (3/30 post-WM31)
– Impressions High: 26.587 million (3/30 post-WM31)
– Uniques Low: 1.121 million (9/14) … previous – 1.130 million (9/7), 1.234 million (1/5)
– Impressions Low: 6.682 million (11/9) … previous – 7.127 million (6/8)

– Avg. Weekly Uniques: 1.790 million
– Avg. Weekly Impressions: 10.428 million
– Avg. Mon. Rank: #2 among series & specials

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