1/11 Raw – Twitter TV Ratings down from last week

The (minimal) return of Brock Lesnar to WWE TV on Monday night did not produce an increase in social media activity. Raw dipped slightly from the 2016 opener against the college football title game.

WWE Social Media Tracking 2016

– January 11 Raw: Raw was down 3-5 percent in Nielsen’s Twitter TV Ratings.

Raw drew a unique audience of 1.252 million, down three percent from last Monday’s Raw. Total impressions were 8.392 million, down five percent.

Also, the number of people tweeting about Raw was down five percent from last week.

Overall, Raw ranked #2 among series & specials on Monday night, trailing “The Bachelor” on ABC. If compared to one-off sports programming, Raw trailed the college football title game, whose unique audience was seven times greater than Raw’s.